Visualfabriq
CPG revenue growth management software for planning, forecasting and trade spend.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- VisualFabriq Revenue Management B.V.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Bisonspoor 3002 – D701, 3605 LT, Maarssen, The Netherlands
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- visualfabriq.com
What Visualfabriq does
Visualfabriq operates a vertical enterprise SaaS model. It develops proprietary software for revenue growth management in the CPG sector and sells access on a recurring subscription basis. Value is created by centralising commercial planning, linking promotions and trade spend to P&L outcomes, and embedding forecasting and optimisation workflows into a single operating environment. The model likely expands within accounts through additional modules such as trade promotion, demand forecasting and trade spend management.
Category differentiation
Visualfabriq is an enterprise CPG revenue management software provider, not a creative design tool or a consumer shopping platform. It is closer to trade promotion and revenue planning software than to general marketing automation suites.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Visualfabriq is a Dutch B2B software company that provides cloud-based revenue growth management software for consumer packaged goods manufacturers. Its platform supports commercial, finance and demand planning teams with forecasting, trade promotion management, trade spend planning, scenario modelling and P&L-linked decision support. The company packages these capabilities into an integrated software environment aimed at improving pricing, promotions and commercial planning outcomes. The business makes money through recurring SaaS subscriptions sold to enterprise CPG customers, with monetisation likely driven by module adoption, deployment scope and contract size. Its platform positioning centres on integrated planning, low implementation overhead and embedded AI for forecasting and workflow automation rather than broad horizontal enterprise software coverage.
Company news briefing
Briefing updated:
Visualfabriq has reinforced its technological focus on the consumer packaged goods sector by highlighting the importance of "CPG-native" agentic AI within its platform. This strategic emphasis aligns with the company receiving seven Best-in-Class distinctions from the Promotion Optimisation Institute (POI) for its revenue management solutions. In corporate governance, co-founder Jaco Brussé remains active as a member of the Board of Directors following his previous transition from the chief executive role.
Business model & monetisation
The company primarily uses recurring SaaS subscription pricing for enterprise customers. Commercial packaging is module-based, with separate value centres around revenue management, trade promotion, demand forecasting and trade spend planning. Contracts are sold on an annual or multi-year basis, with pricing influenced by organisational scale, user access, data scope and deployment breadth. Services revenue may exist for onboarding and implementation, but the available evidence points to software subscription revenue as the core monetisation engine.
- Core revenue management platform subscriptions
- Software Subscription
- Trade promotion management module subscriptions
- Software Subscription
- Demand forecasting and analytics modules
- Software Subscription
- Trade spend planning modules
- Software Subscription
- Implementation and onboarding support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Visualfabriq
What is Visualfabriq?
Visualfabriq is a Dutch enterprise software company that provides revenue growth management tools for CPG manufacturers, including forecasting, trade promotion and trade spend planning.
Who uses Visualfabriq?
Its users are enterprise CPG teams, especially commercial leaders, finance teams, sales teams, demand planners and pricing managers.
How does Visualfabriq make money?
It primarily generates revenue through recurring SaaS subscriptions, likely sold by module, deployment scope and enterprise contract size.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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