Woolworths Group

Kwik Trip Partners with Eagle Eye for AI Loyalty

Kwik Trip has partnered with Eagle Eye to deploy Eagle Eye’s Personalised Challenges platform across Kwik Trip’s loyalty program, reaching up to 5.25 million members. The deployment brings AI-driven, guest-specific gamified promotions and individualised challenges to the U.S. convenience-store channel, enabling participating CPG brands to target members with personalised offers, measure campaign performance, and support sales attribution and ROI reporting. Eagle Eye says its platform powers more than 1.7 billion personalised offers per week and manages hundreds of millions of loyalty members worldwide. Kwik Trip emphasized guest privacy and that member data remains under Kwik Trip’s control. Company executives from both sides framed the move as bringing grocery-style personalisation and measurable incremental spend to high-frequency fuel and convenience retail environments.

Alphabet's Ad Dominance Faces AI and Cloud Expansion

Alphabet reported Q4 2025 revenue of $113.8 billion and cleared over $400 billion in full-year 2025 revenue, with $132 billion in profit. The company’s market capitalization approaches $4 trillion after roughly doubling over the prior year. Executives framed advertising as the monetization backbone that increasingly benefits from AI and cloud investments: Google said Gemini and new AI ad products (AI Max, Performance) generated roughly 70 million AI-created creative assets in Q4 and improved ad matching for longer queries. YouTube ad growth slowed (9% in Q4 2025) partly due to election-cycle effects and subscription conversions (YouTube Music/Premium). Alphabet reported $91.4 billion capex in 2025 (approx. 60% servers, 40% data-center/networking) and guided 2026 capex to $175–185 billion to support AI infrastructure.

Zitcha and Broadsign Unite to Transform Retail Advertising

Zitcha and Broadsign have announced a partnership to integrate Broadsign's out-of-home advertising platform with Zitcha's retail media platform, enabling retailers to maximize in-store digital displays and allowing advertising partners to view and book inventory and review campaign performance across channels. The integration aims to deliver holistic on- and off-site retail marketing, leveraging first-party data for improved targeting and attribution reporting. The move aligns with in-store shopping's continued prominence (about 80% of shopping occurs in-store) and a retail media market projected to reach roughly $125.7 billion in 2023, with a clearer view of ROAS. Executives Troy Townsend (CEO, Zitcha) and Adam Green (SVP of Strategy) describe the partnership as a potential game changer for omnichannel retail advertising. Broadsign serves major retailers including Coles and Woolworths, among others, and monetizes OOH inventory via automation and programmatic tools.