Observed Signal · Nov 4, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
QSIC Appoints Mark Mansour as MD APAC
QSIC, the global intelligent in-store audio platform, announced the appointment of Mark Mansour as Managing Director, APAC, effective November 1, 2026. Mansour, a founding team member of Woolworths Group's retail media business Cartology and former managing director of Woolworths MarketPlus, brings deep retailer-side experience. The move follows QSIC's AUD$40 million Series B and aims to advance in-store audio as a measurable retail media channel. Mansour will focus on connecting audio advertising to shopper behavior and business outcomes, moving retail media beyond campaign-level activity. The company also recently launched QSIC Intelligence, a unified measurement dashboard for retail partners providing metrics like attributable sales and new-to-brand shoppers. QSIC works with major retailers including McDonald's and 7-Eleven across various sectors.
This is a notable leadership hire in the in-store retail media space, signaling QSIC's growth ambitions in APAC. It is relevant to AdTech due to the focus on making in-store audio a measurable channel.
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Key Takeaways & Evidence Grounding
- QSIC appoints Mark Mansour as Managing Director APAC, effective November 1, 2026.
- Mansour was a founding team member of Cartology and former MD of Woolworths MarketPlus.
- QSIC raised AUD$40 million in Series B funding.
- QSIC launched QSIC Intelligence, a unified measurement dashboard for retail partners.
- QSIC works with retailers including McDonald's, 7-Eleven, and MECCA.
Connected Companies & Entities
“Mansour was a founding team member of Woolworths Group's retail media business Cartology and former managing director of Woolworths MarketPl...”
“QSIC works with leading retailers including McDonald's.”
Ontology Mapping & Concepts
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