Vivid Seats

Vivid Seats operates a two-sided marketplace. On the demand side, it attracts consumers searching for live event tickets through web and mobile experiences, rewards incentives and paid acquisition. On the supply side, it aggregates inventory from individual sellers, professional resellers and brokers, offering listing, fulfilment and operational tooling. Value is created by concentrating supply and demand in one marketplace, improving event discoverability, transaction conversion and repeat purchase frequency. The company supplements the core marketplace with affiliate distribution and seller software that deepen supply retention and marketplace liquidity.

Vivid Seats is a publicly listed online marketplace for live event tickets, focused primarily on the secondary market for concerts, sports and theatre. It connects ticket buyers with individual sellers, professional resellers and brokers through its website and mobile app, and monetises mainly by charging transaction-related fees to both sides of the marketplace. The company also operates adjacent products including a loyalty programme, affiliate programme and seller tools for inventory management and pricing.

Its customers are primarily consumers buying event tickets, alongside professional ticket sellers and partners that use the platform for distribution and monetisation. The business has expanded beyond its core marketplace through acquisitions such as Wavedash in Japan and Vegas.com, indicating a broader strategy around owned entertainment and travel marketplaces rather than a pure single-brand ticket resale platform.