Vivid Seats
Secondary ticket marketplace for live events and seller tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vivid Seats Inc.
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- 111 N. Canal Street, Suite 800, Chicago, Illinois 60606
- Company size
- 501–1,000
- Market role
- Retailer & Marketplace
- Ticker
- SEAT
- Official website
- vividseats.com
What Vivid Seats does
Vivid Seats operates a two-sided marketplace. On the demand side, it attracts consumers searching for live event tickets through web and mobile experiences, rewards incentives and paid acquisition. On the supply side, it aggregates inventory from individual sellers, professional resellers and brokers, offering listing, fulfilment and operational tooling. Value is created by concentrating supply and demand in one marketplace, improving event discoverability, transaction conversion and repeat purchase frequency. The company supplements the core marketplace with affiliate distribution and seller software that deepen supply retention and marketplace liquidity.
Category differentiation
Vivid Seats is a live event ticket resale and distribution marketplace, not a venue operator, promoter or primary ticketing infrastructure provider. It competes with ticket marketplaces such as StubHub and SeatGeek rather than advertising, media or SaaS vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vivid Seats is a publicly listed online marketplace for live event tickets, focused primarily on the secondary market for concerts, sports and theatre. It connects ticket buyers with individual sellers, professional resellers and brokers through its website and mobile app, and monetises mainly by charging transaction-related fees to both sides of the marketplace. The company also operates adjacent products including a loyalty programme, affiliate programme and seller tools for inventory management and pricing. Its customers are primarily consumers buying event tickets, alongside professional ticket sellers and partners that use the platform for distribution and monetisation. The business has expanded beyond its core marketplace through acquisitions such as Wavedash in Japan and Vegas.com, indicating a broader strategy around owned entertainment and travel marketplaces rather than a pure single-brand ticket resale platform.
Company news briefing
Briefing updated:
Vivid Seats remains focused on marketplace transaction facilitation following the release of its first-quarter 2026 financial results. Operating within Vista Equity Partners’ portfolio, the company is increasingly integrated into its parent’s strategic prioritisation of foundational AI capabilities and high-growth software ecosystems. These developments build upon previous efforts to optimise visibility across sporting and music categories, including seasonal milestones such as Lollapalooza 2026, ensuring the delivery of real-time updates across its buyer and seller ecosystem.
Business model & monetisation
Vivid Seats primarily earns revenue from transaction-based marketplace fees, including buyer service fees and seller commissions on completed ticket sales. The Products Info also indicates additional monetisation through affiliate-based referral economics and seller-side tools that support inventory management, pricing and marketplace participation. Repeat revenue is reinforced through the rewards programme, which encourages higher purchase frequency and customer retention rather than functioning as a standalone paid product.
- Buyer ticket transaction fees
- Marketplace take-rate on completed purchases
- Seller commissions
- Percentage fee deducted from sold listings
- Affiliate programme economics
- Referral and partner-based commission flows
- Seller tooling and programme-related monetisation
- Indirect monetisation through seller retention and higher marketplace throughput
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- TicketNetwork
Secondary ticket marketplace and broker infrastructure platform.
- Gametime
Mobile-first marketplace for last-minute live event tickets.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
10-Q Financial Filing Analysis for Vivid Seats (2026-08-04)
financials · Recorded impact score: 3.8/5
Vivid Seats reported Q2 2026 financial results reflecting continued operational headwinds and a broader industry slowdown in discretionary live-event spending. Total consolidated revenues for the quarter fell 10% year-over-year to $129.86 million, driven by a 9% contraction in Marketplace revenues to $103.95 million and an 11% decline in Resale revenues to $25.91 million. Marketplace Gross Order Value (GOV) declined 4% to $659.36 million, mitigated slightly by higher average sports order values related to the 2026 FIFA World Cup. Operating loss improved to $(6.44) million compared to $(331.73) million in Q2 2025, which had been burdened by $320.45 million in goodwill and trademark impairment charges. Net loss narrowed to $(14.32) million from $(263.33) million, supported by aggressive cost-reduction measures and headcount rationalization.
- Total Q2 2026 revenues dropped 10% YoY to $129.86 million, while six-month revenues decreased 17% YoY to $255.64 million.
- Quarterly net loss narrowed substantially to $14.32 million from $263.33 million in Q2 2025, with Adjusted EBITDA reaching $12.59 million compared to $14.36 million in the prior year.
Vivid Seats Q1 Earnings Release
Recorded impact score: 4/5
Vivid Seats-Q1 Earnings Release
Explore company relationships
Questions about Vivid Seats
What is Vivid Seats?
Vivid Seats is a public online marketplace where consumers buy and sellers list tickets for live events such as concerts, sports and theatre.
Who uses Vivid Seats?
Consumers use it to discover and purchase tickets, while individual sellers, professional resellers, brokers and affiliates use it to distribute or monetise ticket demand.
How does Vivid Seats make money?
It mainly earns transaction fees and commissions on ticket sales, with additional contribution from affiliate and seller-side ecosystem activities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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