See Tickets
See Tickets is a primary ticketing platform for live events and organiser services.
Analyst Perspective
See Tickets is a ticketing platform and services business serving both consumers and event organisers. On the consumer side, it operates an online marketplace for discovering and purchasing tickets across music, theatre, festivals, comedy, sport and attractions, and also runs an integrated resale offer through Fan to Fan. On the B2B side, it provides self-service and managed ticketing solutions that help promoters, venues and organisers create event listings, manage inventory, process payments and outsource ticketing operations. The company makes money primarily from transaction fees on ticket sales, resale commissions, organiser-facing service fees and software-style platform usage. Based on the provided financial evidence, See Tickets has changed ownership several times, most recently becoming part of CTS Eventim in 2024, while continuing to operate under the See Tickets brand. Its customer base spans individual ticket buyers, resellers, venues, promoters, schools and group booking organisers.
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Key insights about See Tickets
Category Differentiation
See Tickets is a live event ticketing marketplace and organiser services platform, not a pure secondary resale broker or a generic e-commerce shop system. It competes with ticketing operators such as Ticketmaster, AXS and Eventbrite rather than with general retail marketplaces.
See Tickets: About
See Tickets operates a two-sided ticketing model. It aggregates live event inventory from organisers and venues, distributes that inventory to consumers through its own digital storefronts, and monetises the transaction flow. For organisers, it offers both self-service software and managed operational services, enabling clients to use the platform as either a toolset or a fully outsourced ticketing partner. It creates value by combining event discovery, payment processing, fulfilment, resale controls and access to a large consumer audience within one ecosystem.
How See Tickets Works & Monetises
Business model analysis and core revenue streams
The business is primarily monetised through transaction-based fees tied to ticket sales. This includes booking fees paid by consumers, service fees paid by organisers, commissions or take-rates on secondary resale transactions, and contractual fees for managed ticketing operations. The self-service platform likely adds software-style recurring or usage-based revenue, while perks and partner promotions support retention, upsell and repeat purchase behaviour rather than acting as the core revenue engine.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (See Tickets)
Programmatic TV To Remain A Patchwork In 2016, Despite A Deeper Supply Pool
Programmatic TV in 2016 remains a patchwork despite a deeper supply pool, as buyers seek to bundle new-wave TV inventory—including VOD and connected TV—with linear buys. The CTV impression pool is still too shallow for many agencies, limiting scale and willingness to lean into new platforms. Nielsen is building a Total Audience Measurement system to unify viewing across traditional TV and digital/VOD, with CBS All Access already using TAM to track tune-in across digital and mobile. The market has seen a surge of streaming services in 2015—more than a dozen players such as AOL/Verizon’s Go90, Comcast’s Watchable, DISH’s Sling, and NBCUniversal’s SeeSo. Executives warn that fragmentation and measurement gaps hinder programmatic TV, while some see value in cross-asset targeting and the potential of CTV to expand reach; analysts like Ashwin Navin call connected TV a catalyst for broader programmatic TV, with CTV/linear addressable viewed as additive for audience de-duplication.
Read original sourceSee Tickets: Frequently Asked Questions
What is See Tickets?
See Tickets is a live event ticketing platform that sells tickets to consumers and provides ticketing tools and services to organisers, promoters and venues.
Who uses See Tickets?
Consumers use it to discover and buy event tickets, while organisers, venues, promoters and group booking customers use its self-service and managed ticketing offers.
How does See Tickets make money?
It primarily earns revenue from ticketing transaction fees, organiser service fees, resale commissions and software or managed-service charges.
Company Facts
- Founded
- 2004
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 50–200
- Official Link
- seetickets.com