See Tickets
Primary ticketing platform for live events and organiser services.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2004
- Company size
- 50–200
- Market role
- B2C Consumer App / Platform
- Official website
- seetickets.com
What See Tickets does
See Tickets operates a two-sided ticketing model. It aggregates live event inventory from organisers and venues, distributes that inventory to consumers through its own digital storefronts, and monetises the transaction flow. For organisers, it offers both self-service software and managed operational services, enabling clients to use the platform as either a toolset or a fully outsourced ticketing partner. It creates value by combining event discovery, payment processing, fulfilment, resale controls and access to a large consumer audience within one ecosystem.
Category differentiation
See Tickets is a live event ticketing marketplace and organiser services platform, not a pure secondary resale broker or a generic e-commerce shop system. It competes with ticketing operators such as Ticketmaster, AXS and Eventbrite rather than with general retail marketplaces.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
See Tickets is a ticketing platform and services business serving both consumers and event organisers. On the consumer side, it operates an online marketplace for discovering and purchasing tickets across music, theatre, festivals, comedy, sport and attractions, and also runs an integrated resale offer through Fan to Fan. On the B2B side, it provides self-service and managed ticketing solutions that help promoters, venues and organisers create event listings, manage inventory, process payments and outsource ticketing operations. The company makes money primarily from transaction fees on ticket sales, resale commissions, organiser-facing service fees and software-style platform usage. See Tickets has changed ownership several times, most recently becoming part of CTS Eventim in 2024, while continuing to operate under the See Tickets brand. Its customer base spans individual ticket buyers, resellers, venues, promoters, schools and group booking organisers.
Business model & monetisation
The business is primarily monetised through transaction-based fees tied to ticket sales. This includes booking fees paid by consumers, service fees paid by organisers, commissions or take-rates on secondary resale transactions, and contractual fees for managed ticketing operations. The self-service platform likely adds software-style recurring or usage-based revenue, while perks and partner promotions support retention, upsell and repeat purchase behaviour rather than acting as the core revenue engine.
- Primary ticket sales fees
- Percentage Take-Rate
- Organiser service fees
- Service Fee
- Self-service platform fees
- Software Subscription
- Secondary resale commissions
- Percentage Take-Rate
- Partner offers and loyalty-led upsell
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about See Tickets
What is See Tickets?
See Tickets is a live event ticketing platform that sells tickets to consumers and provides ticketing tools and services to organisers, promoters and venues.
Who uses See Tickets?
Consumers use it to discover and buy event tickets, while organisers, venues, promoters and group booking customers use its self-service and managed ticketing offers.
How does See Tickets make money?
It primarily earns revenue from ticketing transaction fees, organiser service fees, resale commissions and software or managed-service charges.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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