SeatGeek

Etsy launches native app inside ChatGPT

Etsy launched a native app within ChatGPT (now live in beta) that lets users tag @Etsy in natural-language prompts to surface, browse and compare product listings from its catalog of over 100 million items. The feature aims to move beyond keyword search by enabling conversational shopping (e.g., guided gift discovery) and complements Etsy’s broader AI investments, including onsite conversational search testing and seller-facing AI tools. Etsy was an early partner in ChatGPT’s Instant Checkout integration, which ended in March; reportedly low sales from that integration prompted Etsy to build a native app instead. The announcement follows Etsy’s Q1 2026 results — $631M revenue, 86.6M active buyers and 5.6M active sellers — and comes as other companies (Angi, SeatGeek, Tubi, Wix) also build ChatGPT-native apps.

Search Trends: Voice and Image Search Transform SEO

The piece captures SMX Munich 2017 interviews with Melanie Ruf and Lars Schulze on how search engine optimization will evolve. Ruf predicts desktop keyword searches will persist, while mobile search increasingly relies on voice queries, elevating long-tail questions and mobile-focused strategies. Image search advances, driven by Google's deep learning, enable content recognition from photos and even pixel-level matching with Street View, with practical implications for e-commerce and autonomous driving. Schulze highlights device ecosystems (open vs closed) and predicts wider adoption of voice assistants (e.g., Amazon Echo, Google Home) potentially reshaping apps and web experiences. The conversation notes notable Google developments—AI investments (DeepMind), RankBrain, AMP, and HTTPS as ranking factors—and reflects on shifts in AdWords and real-time, ML-driven updates like Penguin. Advertisers are urged to adapt SEO and media strategies over the next five years in response to these evolving search technologies and platform dynamics.