TickPick

The business model centres on operating an online marketplace for event tickets, matching sellers (brokers, individuals, venues) with buyers (fans) for sports, concerts and theatre. Value is created by aggregating ticket supply, providing search and discovery, interactive seating maps, 360° venue views, purchasing guarantees and pricing tools, as well as automation for sellers such as dynamic pricing. The platform differentiates on transparent, no-buyer-fee pricing and buyer protection to attract demand, which in turn makes it attractive for sellers seeking distribution and higher sell-through.

The company grows its market coverage and capabilities via acquisitions of other ticketing assets and platforms (secondary marketplaces, search engines and a primary ticketing platform). These acquisitions expand its user base, venue relationships and technology, supporting both secondary and primary ticketing. The marketplace nature means network effects are important: more buyers attract more sellers and inventory, which in turn attract more buyers.

TickPick LLC is a United States-based online ticket marketplace founded in 2011. It enables consumers to buy and sell tickets for sports, concerts and theatre events via web and mobile, offering seat maps, 360° venue views, purchase protection and pricing tools.

The company operates primarily in the secondary ticketing market and is expanding into primary ticketing through acquisitions such as Fanimal. It earns revenue mainly through commission on ticket sales, taking a percentage of the transaction from sellers while advertising no buyer service fees. Its customers are individual event-goers on the buy side and professional brokers and individual sellers on the sell side, including venues and smaller promoters accessed via its primary ticketing capability.