StubHub
StubHub is a marketplace for buying and reselling live event tickets.
StubHub operates in the Retailer & Marketplace segment.
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Distinction
StubHub is a ticket marketplace for secondary and partner-distributed live event inventory, not a venue operator or a primary event management platform like Eventbrite. It should also be distinguished from general e-commerce marketplaces because its core product is event ticket liquidity and fulfilment.
- Founded
- 2000
- Headquarters
- United States
- Core Segment
- Retailer & Marketplace
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about StubHub
StubHub: About
StubHub operates a two-sided marketplace for live event tickets. It creates value by aggregating ticket supply from individual and professional sellers, attracting consumer demand with a trusted marketplace brand and purchase guarantee, and improving liquidity through pricing guidance, payments, delivery and customer support. Beyond the core consumer marketplace, it grows transaction volume through affiliate referrals and distribution partnerships that broaden inventory access.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
StubHub: Market Position
StubHub is a United States-based ticket marketplace focused on buying and selling access to live events such as sports, concerts and theatre. Its core business is a two-sided marketplace that connects ticket sellers with buyers across web and mobile, handling listings, pricing guidance, payments, fulfilment options and buyer protection. The company also operates partner channels that extend supply and demand, including an affiliate programme and an open distribution offering for organisers, teams, venues and other ticket supply partners.
StubHub: Key Competitors & Alternatives
→ View full competitor landscapeStubHub: Frequently Asked Questions
What is StubHub?
StubHub is a marketplace where people can buy and sell tickets for live events such as sports, concerts and theatre.
Who uses StubHub?
Consumers use it to buy tickets, while individual resellers, professional sellers, affiliates, organisers, teams and venues use it to sell or distribute ticket inventory.
How does StubHub make money?
It mainly earns fees on completed ticket transactions, including seller commissions and buyer service fees, with additional volume supported by affiliate and distribution partnerships.

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