Gametime

The company runs a two-sided digital marketplace for live event tickets. Sellers (such as fans and season-ticket holders) list tickets, which are then curated and priced dynamically as event start times approach. Buyers use a mobile app and website to discover, purchase and receive digital tickets, including in a post-start window for some events.

Value is created by aggregating fragmented secondary ticket inventory, simplifying discovery and checkout, and exposing price drops closer to event time through features like LastCall and Zone Deals. The platform manages payment flows as payment agent for sellers, enforcing guarantees around ticket validity and delivery. Network effects and liquidity (more sellers and buyers) strengthen the marketplace over time, while mobile UX and pricing features are used to increase transaction volume and repeat usage.

Gametime (Gametime United Inc.) is a US-based mobile-first ticket marketplace focused on last-minute and resale tickets for sports, concerts and theatre. It aggregates ticket inventory from individual sellers and partners, applies time-sensitive pricing, and delivers mobile tickets directly to buyers’ phones, including up to 90 minutes after an event starts via its LastCall feature.

The company operates a consignment-style marketplace model where consumers purchase tickets through its app and website. Revenue is generated via commissions and fees embedded in “all-in” ticket prices, with Gametime acting as payment agent between buyers and sellers. Its end customers are primarily individual consumers buying tickets, with additional value created for casual and professional ticket sellers who use the platform to monetise unused inventory.