Verasity

Verasity runs a hybrid adtech platform model. It supplies infrastructure to publishers to host video, monetise inventory and verify impressions, while also connecting advertisers and media buyers to that inventory through exchange and managed-service layers. Value is created by reducing fraud in video advertising, improving publisher monetisation and offering buyers access to verified supply. A secondary layer of value comes from its broader token-based ecosystem, where wallet, rewards and data/content products support user engagement and settlement mechanics.

Verasity is a Costa Rica-incorporated technology company founded in 2017 whose core commercial activity sits in digital video advertising infrastructure. Its main B2B products include VeraViews, a video ad exchange and SSP, VeraPlayer, a publisher video player with embedded monetisation, and Proof of View, an ad verification system intended to detect invalid traffic and verify that video ads were viewed by humans. It also offers VeraAds as a managed inventory monetisation and campaign execution layer for advertisers and media buyers.

Alongside its adtech stack, Verasity operates adjacent consumer-facing products including an esports platform, a crypto wallet and a broader tokenised data/content ecosystem. Revenue appears to come from a mix of software/platform fees, programmatic media transaction economics, managed campaign services and token-related ecosystem activity. Its direct paying customers are primarily publishers, advertisers, media buyers and adtech partners, while consumer products support the wider ecosystem rather than defining the core B2B monetisation thesis.