Verasity

VeraViews Delivers First Third-Party Developed Ad-Support Plugin for the Brightcove Web Player - ExchangeWire.com

Verasity announced that VeraViews delivered the first third-party ad-support plugin for the Brightcove Web Player. VeraViews is part of Verasity’s open-ledger ad tech stack, built around its Proof of View (PoV) fraud-identification technology, offering transparent invalid traffic (IVT) tracking and auditable campaign statistics for publishers and brands. After web integration, the plugin passed Brightcove Marketplace review, enabling publishers using the Brightcove Web Player to plug-and-play VeraViews to protect campaigns from fraud. Olena Buyan, Verasity’s Chief Product Officer, stated that integration with the Brightcove Web Player was a primary 2022 target and that VeraViews is approved for use in the Brightcove Web Player. Rajan Shah, Brightcove’s VP of technology partners & integrations, highlighted VeraViews as a third-party ad-support plugin alongside existing IMA3 and Freewheel plugins and expressed Brightcove’s enthusiasm to offer it to customers. Verasity aims to continue delivering anti-fraud solutions to Brightcove publishers.

The Digital Voice Ad Tech PR Agency Grows Team By Eight - ExchangeWire.com

The Digital Voice, a ten-year-old B2B ad tech PR agency, has expanded its team with eight new hires, bringing total staff to 26 across the UK and Europe. New hires include Camealia Xavier-Chihota as marketing lead, Akinyi Odhiambo (senior events executive), Jelena Zoric (brand storyteller), Rosie Hutchinson (events and content executive), Noor Sheikh (social media executive), Ren Bowman (tech social media copywriter), Faith Ilori (junior marketing executive) and Rowan Lee-Foyster (junior graphic designer). Several staff were promoted, including Maryum Sheikh to press and SEO lead and Nicole Kotseva to social media lead. The agency, which celebrated its tenth anniversary, offers PR, marketing automation, SEO, social media management, events, design, podcast and website production, with a virtual working model across the UK and Europe. The client roster includes 15 businesses, such as Adnami, Adverty, Brand Metrics, Cavai, Exit Bee, GumGum, impact.com, Lumen Research, multilocal, Optable, Passendo, Playground XYZ, Tailify, Verasity and WhiteBullet.

VeraViews Included on IAB Global Vendor List - ExchangeWire.com

Verasity announced that its VeraViews ad stack, powered by the patented Proof of View technology and built on distributed ledger tech, has been included in the IAB Global Vendor List (GVL) as of July 19, 2022. The GVL covers about 800 technology providers and includes brands such as Amazon Ads, eBay, Experian, Google Advertising Products, Group M, Rakuten, Salesforce, Teads, and more. VeraViews, which aims to transparently monetize video content and combat invalid traffic, now integrates with Brightcove to enable deployment of the VeraViews stack and to identify and discard invalid traffic, potentially reducing publisher payment terms and maximizing ROI for brands. The inclusion was highlighted by R J Mark, founder of Verasity, who described it as a major step toward greater transparency and professional standards in the advertising industry. The IAB GVL is updated weekly and aligns with the Transparency and Consent Framework.