Verasity
Video adtech platform combining SSP, verification and publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- verasity.io
What Verasity does
Verasity runs a hybrid adtech platform model. It supplies infrastructure to publishers to host video, monetise inventory and verify impressions, while also connecting advertisers and media buyers to that inventory through exchange and managed-service layers. Value is created by reducing fraud in video advertising, improving publisher monetisation and offering buyers access to verified supply. A secondary layer of value comes from its broader token-based ecosystem, where wallet, rewards and data/content products support user engagement and settlement mechanics.
Category differentiation
Verasity is not just a crypto token project or wallet app; its core commercial proposition is a video advertising and verification stack for publishers and advertisers. It also differs from pure verification vendors by operating supply, player and monetisation products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Verasity is a Costa Rica-incorporated technology company founded in 2017 whose core commercial activity sits in digital video advertising infrastructure. Its main B2B products include VeraViews, a video ad exchange and SSP, VeraPlayer, a publisher video player with embedded monetisation, and Proof of View, an ad verification system intended to detect invalid traffic and verify that video ads were viewed by humans. It also offers VeraAds as a managed inventory monetisation and campaign execution layer for advertisers and media buyers. Alongside its adtech stack, Verasity operates adjacent consumer-facing products including an esports platform, a crypto wallet and a broader tokenised data/content ecosystem. Revenue comes from a mix of software/platform fees, programmatic media transaction economics, managed campaign services and token-related ecosystem activity. Its direct paying customers are primarily publishers, advertisers, media buyers and adtech partners, while consumer products support the wider ecosystem rather than defining the core B2B monetisation thesis.
Business model & monetisation
Verasity monetises through a blended model of SaaS-style platform access, programmatic transaction economics and managed media services. In the core ad business, it captures value from advertiser spend and publisher monetisation via VeraViews and VeraAds, likely through platform fees, campaign-related charges and take rates on inventory transactions. Additional revenue comes from software usage tied to VeraPlayer and Proof of View verification. Beyond adtech, it also monetises token-linked ecosystem activity including wallet staking, rewards mechanics and participation fees in data and content modules.
- Programmatic video inventory monetisation
- Percentage Take-Rate
- Verification and platform tooling
- Software Subscription
- Managed advertiser campaigns and inventory sales
- Service Fee
- Wallet staking and token ecosystem activity
- Pay-per-Use
- Consumer esports monetisation
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Verasity Limited
IAB vendor record: 1137
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Verasity
What is Verasity?
Verasity is a technology company focused on video advertising infrastructure, ad fraud verification and publisher monetisation, with additional consumer products in esports and crypto wallet services.
Who uses Verasity?
Its main business customers are publishers, media companies, advertisers, media buyers and adtech partners, while consumers use its esports and wallet products.
How does Verasity make money?
It earns revenue from adtech platform usage, transaction economics on media activity, managed campaign services and token-linked ecosystem activity such as wallet and staking participation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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