Adwatch
Blockchain-based ad verification and campaign transparency platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADWATCH, SL
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Paseo de la Castellana 175 2ª, 28046 Madrid, Spain
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- theadwatch.com
What Adwatch does
Adwatch operates a B2B adtech software model centred on independent measurement, verification and auditability. It creates value by ingesting campaign event data across multiple parties, applying rule-based validation and producing a tamper-resistant record that customers can use to detect fraud, resolve discrepancies and evaluate inventory quality. In addition to the core platform, it extends this model through service-led assessments and a certification programme for publishers.
Category differentiation
Adwatch is a B2B advertising verification and transparency company, not a consumer ad-blocking app or a media buying platform. It should also be distinguished from general web analytics tools because its focus is campaign truth, fraud detection and supply-chain auditability.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adwatch is a Spanish B2B adtech company that provides campaign verification, fraud detection and measurement transparency software for the digital advertising supply chain. Its platform records advertising events, applies campaign-specific rules and gives buyers and supply-side participants an auditable view of how ads were delivered across partners. The company positions itself as an independent source of truth for campaign data rather than as a media seller or buying platform. The business serves advertisers, agencies, publishers and adtech intermediaries such as DSPs, SSPs and exchanges. Revenue comes from a hybrid of software access and managed services, including campaign assessments and publisher certification. Its commercial value proposition is reducing waste, identifying fraudulent or non-human traffic, and improving trust in campaign reporting and inventory quality.
Business model & monetisation
Adwatch monetises through a hybrid of SaaS licensing and service fees. The core platform is sold as subscription or enterprise software for ongoing campaign verification, analytics and protocol-based measurement. Additional revenue comes from managed assessments, publisher certification and potentially implementation or usage-based charging linked to campaign scope, verification volume or partner integrations. There is no evidence that the company relies on media arbitrage.
- Platform access for campaign verification and analytics
- Software Subscription
- Campaign assessments and audit services
- Service Fee
- Publisher certification
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adwatch S.L.
IAB vendor record: 1280
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Adwatch
What is Adwatch?
Adwatch is a B2B adtech platform that verifies campaign delivery, detects fraudulent traffic and provides auditable transparency across the advertising supply chain.
Who uses Adwatch?
Its users are advertisers, media agencies, publishers and adtech platforms such as exchanges, DSPs and SSPs that need independent campaign measurement and verification.
How does Adwatch make money?
It appears to earn revenue from enterprise software access for verification and analytics, plus service-led offerings such as campaign assessments and publisher certification.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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