Blockboard

The company operates a performance-focused CTV/OTT advertising platform that combines media buying, verification, attribution and optimisation into one stack. It sources and manages CTV and streaming inventory on behalf of advertisers, using an internal AI engine to automate targeting, bidding and reporting, and a proprietary attribution layer to link ad exposures to downstream actions. Value is created by reducing fraud, improving measurement accuracy and simplifying campaign execution for advertisers who want accountable CTV outcomes.

Revenue is primarily generated through a margin or take-rate on media spend transacted via the platform, potentially complemented by service or management fees for higher-touch clients. A significant aspect of the model is outcome-based pricing: the platform offers guarantees on human-delivered impressions and cost-per-acquisition results, shifting some performance risk onto itself and using pricing structures where clients only pay for validated impressions or defined acquisition events, or receive credits/refunds if guarantees are not met.

Blockboard is a US-based connected TV (CTV) and streaming video advertising platform that positions itself as an alternative to traditional demand-side platforms. It offers a self-serve interface for brands and agencies to launch CTV and streaming TV campaigns quickly, supported by proprietary verification, attribution and optimisation technology that focuses on delivering human, fraud-free impressions and measurable acquisition outcomes.

The company generates revenue by managing and transacting media spend for advertisers on its platform, with outcome-based guarantees such as cost-per-acquisition pricing and only charging for validated human-delivered impressions. Its customers are primarily advertisers and media agencies seeking performance-focused CTV and OTT campaigns, including smaller brands enabled by no-minimum self-serve access.