Blockboard

Blockboard provides B2B programmatic advertising infrastructure that helps advertisers and agencies plan, buy, verify, measure, and optimise digital campaigns. The company creates value by combining DSP workflow tools, audience data activation, attribution, and fraud prevention inside one platform, with blockchain-based verification used as a trust and accountability layer. Commercially, it appears to blend platform access with revenue derived from campaign spend and performance-linked pricing.

Blockboard is a US-based B2B adtech company operating a proprietary programmatic advertising platform centred on demand-side buying, measurement, audience activation, and ad quality verification. Its platform supports campaign execution across connected TV, audio, and display, with product modules covering self-serve DSP buying, AI-driven optimisation, audience building, attribution, and fraud filtration. A core positioning theme is blockchain-backed verification intended to prove impression validity and provide an auditable record of delivery and spend.

The company appears to make money through a hybrid model that combines software access with media-spend-linked economics. Its customers are advertisers, agencies, media buyers, and trading desks that want self-serve or managed programmatic activation with tighter control over fraud, transparency, and measurable outcomes. The product set suggests Blockboard is not a consumer platform or media owner, but an adtech vendor selling media-buying infrastructure and related analytics to business users.