Blockboard
Blockboard is a programmatic DSP focused on verified, fraud-resistant cross-channel media buying.
Analyst Perspective
Blockboard is a US-based B2B adtech company operating a proprietary programmatic advertising platform centred on demand-side buying, measurement, audience activation, and ad quality verification. Its platform supports campaign execution across connected TV, audio, and display, with product modules covering self-serve DSP buying, AI-driven optimisation, audience building, attribution, and fraud filtration. A core positioning theme is blockchain-backed verification intended to prove impression validity and provide an auditable record of delivery and spend. The company appears to make money through a hybrid model that combines software access with media-spend-linked economics. Its customers are advertisers, agencies, media buyers, and trading desks that want self-serve or managed programmatic activation with tighter control over fraud, transparency, and measurable outcomes. The product set suggests Blockboard is not a consumer platform or media owner, but an adtech vendor selling media-buying infrastructure and related analytics to business users.
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Key insights about Blockboard
Category Differentiation
Blockboard is a B2B programmatic advertising and verification platform, not a consumer blockchain app or a publisher. It should be distinguished from generic Web3 infrastructure firms because its core function is DSP-led media buying and measurement.
Blockboard: About
Blockboard provides B2B programmatic advertising infrastructure that helps advertisers and agencies plan, buy, verify, measure, and optimise digital campaigns. The company creates value by combining DSP workflow tools, audience data activation, attribution, and fraud prevention inside one platform, with blockchain-based verification used as a trust and accountability layer. Commercially, it appears to blend platform access with revenue derived from campaign spend and performance-linked pricing.
How Blockboard Works & Monetises
Business model analysis and core revenue streams
Blockboard uses a hybrid monetisation approach. Revenue appears to come primarily from take-rates or margins on programmatic media spend executed through its DSP, supplemented by SaaS-style platform access and potentially service or analytics fees. The product set also supports performance-based pricing models such as CPM and CPA, while its human-impression guarantee suggests risk-sharing commercial terms and possible premium pricing for verified delivery.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Blockboard)
Company Leadership and Team Overview
The current version of the Blockboard About page introduces key members of the leadership team, including CEO & Co-Founder Matt Wasserlauf, President, CTO & Co-Founder Tarun Yadav, and several other executives in senior positions.
Read original sourceRivals Pitch Transparency After The Trade Desk Audit Row
Following an audit dispute between The Trade Desk and Publicis Group, competing DSPs and ad tech vendors have stepped up outreach to media buyers, emphasizing transparency, product features and alternative CTV inventory. Responses range from sales pushes and LinkedIn ads to specific product moves: Nexxen launched an updated UI with multiple AI agents (open beta in March) for pre-campaign QA and optimization; Amazon announced partnerships with Comcast, Tubi and Samsung to extend streaming inventory via its DSP; Yahoo is hiring for AI-powered buying and planning roles. Buyers and mid-market agencies interviewed by Digiday say outreach has produced curiosity but little immediate roster-changing activity, viewing the holdco dispute as primarily about margin and control. Some smaller vendors, including blockchain-enabled Blockboard, report renewed inbound interest and trials, but agency buyers remain cautious about switching DSPs solely on transparency claims.
Read original sourceAI Revolutionizes Marketing: Latest MarTech Innovations Unveiled
A MarTech roundup lists numerous AI-powered product launches, platform updates and partnerships across marketing technology. Highlights include an Adobe–NVIDIA collaboration on Firefly models and marketing workflows; multiple vendors releasing agentic AI platforms and AI marketing agents for campaign orchestration, SEO for generative/AI search, analytics, and creative testing; integrations linking analytics or identity data to cloud platforms (e.g., Kubit with Snowflake); a CTV political-ad targeting integration by FreeWheel using Tunnl audiences; and Webflow’s acquisition of Vidoso AI to add automated video capabilities. The piece opens by citing an Interpol warning that organized fraud groups are applying AI at scale for scams, framing execution and optimization as the core differentiator in AI ROI. The digest spans releases from March 19 to February 19, 2026 and demonstrates broad, cross-category AI adoption across MarTech and AdTech vendors.
Read original sourceBlockboard: Frequently Asked Questions
What is Blockboard?
Blockboard is a B2B programmatic advertising platform that combines DSP media buying, audience activation, attribution, and fraud verification across channels such as CTV, audio, and display.
Who uses Blockboard?
Its direct users are advertisers, brands, agencies, media buyers, analysts, and trading desks that need programmatic campaign execution and transparent measurement.
How does Blockboard make money?
It appears to make money through a mix of media-spend take-rates, platform access fees, and potentially performance-based or managed-service pricing.
Company Facts
- Founded
- 2019
- Headquarters
- 21 W 46th St 4th Floor, New York, NY 10036
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- myblockboard.com