Demand-Side Programmatic Media Buying · AdTech Vendor
Blockboard
Programmatic DSP focused on verified, fraud-resistant cross-channel media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 21 W 46th St 4th Floor, New York, NY 10036
- Company size
- 10–49
- Market cluster / sector
- Demand-Side Programmatic Media Buying
- Market role
- AdTech Vendor
- Official website
- myblockboard.com
What Blockboard does
Blockboard provides B2B programmatic advertising infrastructure that helps advertisers and agencies plan, buy, verify, measure, and optimise digital campaigns. The company creates value by combining DSP workflow tools, audience data activation, attribution, and fraud prevention inside one platform, with blockchain-based verification used as a trust and accountability layer. Commercially, it blends platform access with revenue derived from campaign spend and performance-linked pricing.
Category differentiation
Blockboard is a B2B programmatic advertising and verification platform, not a consumer blockchain app or a publisher. It should be distinguished from generic Web3 infrastructure firms because its core function is DSP-led media buying and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Blockboard is a US-based B2B adtech company operating a proprietary programmatic advertising platform centred on demand-side buying, measurement, audience activation, and ad quality verification. Its platform supports campaign execution across connected TV, audio, and display, with product modules covering self-serve DSP buying, AI-driven optimisation, audience building, attribution, and fraud filtration. A core positioning theme is blockchain-backed verification intended to prove impression validity and provide an auditable record of delivery and spend. The company makes money through a hybrid model that combines software access with media-spend-linked economics. Its customers are advertisers, agencies, media buyers, and trading desks that want self-serve or managed programmatic activation with tighter control over fraud, transparency, and measurable outcomes. The product set suggests Blockboard is not a consumer platform or media owner, but an adtech vendor selling media-buying infrastructure and related analytics to business users.
Business model & monetisation
Blockboard uses a hybrid monetisation approach. Revenue comes primarily from take-rates or margins on programmatic media spend executed through its DSP, supplemented by SaaS-style platform access and potentially service or analytics fees. The product set also supports performance-based pricing models such as CPM and CPA, while its human-impression guarantee suggests risk-sharing commercial terms and possible premium pricing for verified delivery.
- Programmatic media spend take-rate
- Percentage Take-Rate
- DSP and self-serve platform access
- Software Subscription
- Performance-based campaign pricing
- Percentage Take-Rate
- Managed services and advanced reporting support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
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Competitors & alternatives
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Brand safety and suitability software for walled garden video advertising.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Blockboard Launches New Blog Posts on Blockchain Ad Fraud Prevention, DSP Comparisons, AI Media Buying, and UI Redesign
Recorded impact score: 2/5
Blockboard published five new blog posts covering blockchain-based ad fraud prevention, a comparison of 7 Trade Desk alternatives, AI-powered media buying, the true cost of programmatic advertising, and a redesigned UI for streaming TV advertising.
We Built the Technology. Now We're Redesigning the Experience.
Recorded impact score: 3/5
Explore Blockboard’s redesigned UI and see how faster, simpler tools make it easier to launch, manage, and optimize streaming TV advertising.
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Questions about Blockboard
What is Blockboard?
Blockboard is a B2B programmatic advertising platform that combines DSP media buying, audience activation, attribution, and fraud verification across channels such as CTV, audio, and display.
Who uses Blockboard?
Its direct users are advertisers, brands, agencies, media buyers, analysts, and trading desks that need programmatic campaign execution and transparent measurement.
How does Blockboard make money?
It appears to make money through a mix of media-spend take-rates, platform access fees, and potentially performance-based or managed-service pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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