Veepee|ad
Retail media network activating shopper data across owned and off-site media.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 164, rue Ambroise Croizat, 93200 La Plaine Saint-Denis
- Company size
- 50–200
- Market role
- Media Sales House
- Official website
- veepee-ad.com
What Veepee|ad does
Veepee|ad monetises Veepee's audience and commerce data by selling advertising solutions to brands and agencies. It creates value through three linked layers: owned-media monetisation on Veepee properties, off-site audience extension into external media channels, and service-led support spanning creative production, campaign execution, and measurement. This allows advertisers to use a single retail media partner for awareness, performance, CRM, and promotional campaigns tied to shopper intent and conversion.
Category differentiation
This is not the core Veepee e-commerce marketplace itself, but its advertising and retail media operation. It should also not be confused with a pure standalone DSP or CRM vendor, because its main advantage comes from Veepee's owned audience and shopper data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Veepee|ad is the advertising and retail media arm associated with the Veepee Group in France. It sells access to Veepee's first-party shopper audience through on-site retail media placements, off-site programmatic activation, CRM messaging, social and search execution, coupon campaigns, and supporting creative and measurement services. Its customers are brands, retailers, advertisers, and media agencies seeking retail media reach and targeting based on transaction and member data. The business generates revenue by capturing advertising budgets from brands that want to reach Veepee members and similar audiences. It combines owned inventory monetisation with off-site activation, data-led targeting, and paid services such as creative production and campaign insights. The model is best understood as a hybrid of retail media network, adtech activation platform, and managed services provider.
Company news briefing
Briefing updated:
Veepee|ad has partnered with Catalina to launch "Rosedeals", a new cashback experience for members, while its social retail platform, Le Club, has scaled to 800,000 active members. To support brand partners, the firm is leveraging its first-party data by publishing consumer insight studies focused on travel and wine market trends. Leadership remains established under CEO Thomas Kouck and Chief Revenue Officer Jean-Paul Fournet.
Business model & monetisation
Veepee|ad primarily monetises through media spend associated with on-site placements and off-site campaign activation, likely using CPM and other campaign-based pricing depending on channel and objective. It also earns from data activation tied to first-party audience targeting and extension products, plus managed service fees for creative production, campaign support, studies, and measurement. Coupon and promotional products add an additional conversion-led revenue stream linked to commerce campaigns.
- On-site retail media campaigns
- Media spend on owned inventory
- Off-site programmatic activation and audience extension
- Media spend plus activation margin
- Data-led targeting and audience activation
- Data activation fees embedded in campaigns
- Creative studio services
- Service fee / project fee
- Insights, studies, and coupon promotions
- Service fee and campaign-linked promotional spend
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
A.Mob
IAB vendor record: 272
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Stage - Développeur IA & Outils Internes - H/F/X (octobre 2026)(Intern) | Engineering | Saint-Denis | |
| Sales Analyst & Support - Internship (6 months)(Intern) | Business Development | Barcelona | |
| Sales Analyst & Support - Sport (F/H/X) - CDI.(Mid-Level) | Sales Operations | Saint-Denis | |
| B2B & Trade Marketing Intern(Intern) | International Marketing | Milan | |
| Sales Analyst & Support (F/H/X) - CDD(Mid-Level) | Sales Operations | Saint-Denis |
Explore company relationships
Questions about Veepee|ad
What is Veepee|ad?
Veepee|ad is the retail media and advertising arm linked to the Veepee Group, offering on-site and off-site audience activation, CRM, creative, and measurement solutions for brands and agencies.
Who uses Veepee|ad?
Its customers are brand marketers, retailers, e-commerce teams, advertisers, and media agencies that want to run campaigns using Veepee's first-party shopper data and media inventory.
How does Veepee|ad make money?
It earns from advertiser media spend on owned and partner channels, data-driven audience activation, and managed services such as creative production, campaign support, insights, and promotional solutions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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