UserTesting
Enterprise UX research and human insight software platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- UserTesting, Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Market role
- MarTech Vendor
- Official website
- usertesting.com
What UserTesting does
UserTesting operates a B2B software and research-services model built around an enterprise human insight platform. It creates value by helping organisations validate digital experiences and customer journeys with real-user feedback, combining workflow software, analytics, participant recruitment, and insight distribution in one environment. The platform supports recurring enterprise adoption across multiple internal functions, while the participant network and managed services deepen usage and increase account value.
Category differentiation
UserTesting is enterprise UX research and customer insight software, not a consumer testing app and not a general-purpose market research agency. It is distinct from pure survey tools because its core offer combines user testing workflows, video feedback, participant access, and insight management.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
UserTesting is a private enterprise software company that provides a human insight and UX research platform for product, design, marketing and customer experience teams. Its platform enables organisations to run moderated and unmoderated tests, capture video-based user feedback, recruit participants from a proprietary global panel, analyse findings, and share insights across teams. The company also offers adjacent products including UserZoom, IntelliZoom, a Figma integration, an insights repository, and managed consulting and audience services. The company generates revenue from enterprise software subscriptions, usage-based research and participant access, and professional services. Its direct customers are businesses, especially enterprise product organisations, UX research teams, designers, marketers, and CX leaders. UserTesting serves large organisations at scale, with more than 3,000 customers including many Fortune 100 companies, and operates as a privately held business following its 2023 acquisition by Thoma Bravo and Sunstone Partners.
Company news briefing
Briefing updated:
UserTesting has rebranded as Auros, establishing a new parent company structure designed to serve UX teams and enterprise AI builders. Alongside this rebranding, the company has launched Model Context Protocol (MCP) Servers in early access, integrating its human insight platform and seven-million-strong participant network directly into tools like ChatGPT, Claude, and Figma. Building on prior acquisitions and advanced targeting capabilities, these developments enable product teams to ground AI-driven workflows in validated customer evidence.
Business model & monetisation
UserTesting monetises through enterprise SaaS subscriptions, annual contracts, and usage-based research consumption. Commercial models include platform licences for research workflows, participant-network access priced around study or session volume, premium modules such as benchmarking and insights management, and paid professional services for research design, execution, recruitment, analysis, and advisory support.
- Enterprise platform subscriptions
- Software Subscription
- Participant network usage and study consumption
- Pay-per-Use
- Consulting and research services
- Service Fee
- Premium product modules and add-ons
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
UserTesting Announces Rebranding as Auros, Providing the Human Network Behind AI
Recorded impact score: 2/5
Press release dated September 29, 2026: UserTesting announces rebranding as Auros, providing the human network behind AI.
A letter to our customers: serving you in the AI era.
Recorded impact score: 4/5
UserTesting introduces Auros, its new parent company built to serve the evolving needs of UX teams, AI builders, and enterprises in the AI era. For twenty years, UserTesting has been in one business: finding real people who want...
UserTesting Launches MCP Servers for AI Workflow Integration
AI Agents · Recorded impact score: 3/5
UserTesting announced the availability of its Model Context Protocol (MCP) Servers for UserTesting and User Interviews platforms, enabling teams to access human insight directly within AI tools like ChatGPT, Claude, and Figma Make. This integration allows product, design, UX, and research teams to recruit participants, create and launch studies, and retrieve customer feedback without switching between applications, embedding customer validation into AI-driven workflows. The servers draw on UserTesting's enterprise testing platform and User Interviews' participant network of over seven million people across 34 countries. The launch aims to address the challenge of AI models pulling toward familiar patterns by grounding AI-generated ideas in real human feedback, ensuring that decisions are validated with actual customers. Both MCP servers are now available in Early Access, supporting a range of MCP-compatible clients.
- UserTesting veröffentlicht MCP-Server für UserTesting und User Interviews.
- Die Server ermöglichen Rekrutierung, Studien und Feedback direkt in ChatGPT, Claude, Figma Make und anderen MCP-Clients.
When AI can build anything, knowing what to build matters more
Recorded impact score: 3/5
A new blog post has been added to the UserTesting blog, discussing insights from Crafted London on why human insight and customer evidence matter even more as AI accelerates product building.
UserTesting Launches Advanced Targeting Integrating User Interviews
Market Research & Consumer Panel · Recorded impact score: 2/5
UserTesting announced Advanced Targeting, a new capability that integrates the User Interviews participant network directly into the UserTesting platform. The integration — the first major product step after UserTesting’s acquisition of User Interviews — enables research teams to recruit verified B2B professionals, niche audiences, and hard-to-reach specialists from a single workflow. The network backing the feature includes 3.2 million professionals across 140 industries and the unified participant ecosystem will provide access to over seven million participants across 34 countries. Advanced Targeting supports unmoderated tests, interaction tests, live conversations, and surveys, and is available as an Early Access offering through September 30, 2026.
- UserTesting launched a capability called Advanced Targeting that integrates the User Interviews participant network into the UserTesting platform.
- The release is the first major product integration following UserTesting’s acquisition of User Interviews.
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Questions about UserTesting
What is UserTesting?
UserTesting is a B2B software platform for UX research, customer feedback, participant recruitment, and enterprise insight sharing.
Who uses UserTesting?
Product teams, UX researchers, designers, marketers, customer experience teams, and enterprise research operations teams use UserTesting.
How does UserTesting make money?
UserTesting makes money through enterprise software subscriptions, usage-based participant and testing fees, and paid consulting and research services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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