UserTesting
UserTesting is a enterprise UX research and human insight software platform.
Analyst Perspective
UserTesting is a private enterprise software company that provides a human insight and UX research platform for product, design, marketing and customer experience teams. Its platform enables organisations to run moderated and unmoderated tests, capture video-based user feedback, recruit participants from a proprietary global panel, analyse findings, and share insights across teams. The company also offers adjacent products including UserZoom, IntelliZoom, a Figma integration, an insights repository, and managed consulting and audience services. The company generates revenue from enterprise software subscriptions, usage-based research and participant access, and professional services. Its direct customers are businesses, especially enterprise product organisations, UX research teams, designers, marketers, and CX leaders. UserTesting serves large organisations at scale, with more than 3,000 customers including many Fortune 100 companies, and operates as a privately held business following its 2023 acquisition by Thoma Bravo and Sunstone Partners.
Analyst Signal Briefing
Updated: 2 Jul 2026UserTesting has been recognised as a leader in Forrester’s Experience Research Platforms Wave™, maintaining its strategic position within Thoma Bravo’s portfolio following the parent firm’s exit from Medallia. The company recently expanded its platform capabilities with the introduction of an MCP Server and advanced targeting features. These developments focus on integrating human insights with artificial intelligence and leveraging its proprietary panel network to differentiate its market offering.
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Key insights about UserTesting
Category Differentiation
UserTesting is enterprise UX research and customer insight software, not a consumer testing app and not a general-purpose market research agency. It is distinct from pure survey tools because its core offer combines user testing workflows, video feedback, participant access, and insight management.
UserTesting: About
UserTesting operates a B2B software and research-services model built around an enterprise human insight platform. It creates value by helping organisations validate digital experiences and customer journeys with real-user feedback, combining workflow software, analytics, participant recruitment, and insight distribution in one environment. The platform supports recurring enterprise adoption across multiple internal functions, while the participant network and managed services deepen usage and increase account value.
How UserTesting Works & Monetises
Business model analysis and core revenue streams
UserTesting monetises through enterprise SaaS subscriptions, annual contracts, and usage-based research consumption. Commercial models include platform licences for research workflows, participant-network access priced around study or session volume, premium modules such as benchmarking and insights management, and paid professional services for research design, execution, recruitment, analysis, and advisory support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (UserTesting)
UserTesting Blog | UserTesting
The network advantage no one else can replace. Download the Panel Report.
Read original sourceUserTesting Announces New Features and Updates
Version B includes new features such as MCP Server and Advanced Targeting, which were not present in Version A.
Read original sourceHuman Insights, artificial intelligence
Forrester names UserTesting a Leader in the Experience Research Platforms Wave™
Read original sourceUserTesting: Frequently Asked Questions
What is UserTesting?
UserTesting is a B2B software platform for UX research, customer feedback, participant recruitment, and enterprise insight sharing.
Who uses UserTesting?
Product teams, UX researchers, designers, marketers, customer experience teams, and enterprise research operations teams use UserTesting.
How does UserTesting make money?
UserTesting makes money through enterprise software subscriptions, usage-based participant and testing fees, and paid consulting and research services.
Company Facts
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Official Link
- usertesting.com