United Internet

Investor Presentation Released: United Internet AG

AI parsed presentation narrative: United Internet is streamlining its reporting structure to better reflect its consolidated access business (1&1 AG) and its high-growth digital segments (IONOS and Mail & Media). The focus is shifting toward operational excellence and higher monetization of its 30 million customer contracts, particularly through advertising and cloud services. Strategic pillars: Reporting Structure Simplification, Monetization of Free Mail Users.

Transparency in Programmatic Advertising: Who's Responsible?

This OnlineMarketing.de feature (Part 5 of a series) surveys transparency in the programmatic advertising ecosystem, focusing on Rasmus Giese of United Internet Media. It notes that while demand for greater transparency exists, practical implementation is hindered by diverging views on responsibility among advertisers, adtech companies, publishers, and consultants. The piece covers key areas such as defining where ads run (inventories/domains), cost transparency across the supply chain, and the impact of multi-SSP setups on auction dynamics, including the transition from Second-Price to First-Price auctions and the signaling needed by DSPs/SSPs. It discusses data/targeting/optimization practices, data quality concerns, and the necessity of continuous monitoring. The article advocates two-way transparency, cites the Code of Conduct Programmatic Advertising initiative, and proposes three steps to expand transparency: common principles, documentation of procedures, and investment in training. Ultimately, it argues that transparency requires industry-wide collaboration among buyers, sellers, and publishers.

This Week's Top Digital Industry Jobs

OnlineMarketing.de presents a weekly roundup of top digital industry roles in Germany, highlighting multiple postings across major brands and the company's in-house agency ecosystem. Featured positions include Campaign Manager for Digital Media and Senior Online Media Planner at United Internet's in-house agency A1, with the latter overseeing national and international campaigns and a reported gross billing volume of approximately €150 million. Additional openings include Team Leader Online Marketing, Online Marketing Manager with a SEA focus, Data Analyst at Publicis Pixelpark, and Head of Product for an education-focused client in the MINT sector. The article also profiles the site's recruiter-in-chief and notes OnlineMarketing.de/JOBS as the go-to job board for online marketing offerings, alongside a staff biography of Nikita Quast, who holds an MBA and has worked in Business Development at OnlineMarketing.de since 2016.