Tubia
Programmatic in-app ad tech and publisher monetisation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tubia
- Entity type
- COMPANY
- Headquarters
- United Arab Emirates
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- tubia.com
What Tubia does
Tubia operates as a B2B ad technology platform in the mobile programmatic ecosystem. It aggregates premium in-app supply from publishers, connects that inventory to demand partners and advertisers, serves and optimises campaigns, and captures value from media monetisation flows. Its secondary publisher-facing content business extends value by embedding games and content into partner properties to increase engagement and ad impression volume.
Category differentiation
Tubia is an in-app advertising and publisher monetisation platform, not a consumer app or a standalone game studio. It is distinct from generalist SSPs by its explicit focus on mobile in-app inventory and publisher monetisation support.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tubia is a private ad technology company headquartered in the United Arab Emirates. It operates a programmatic mobile advertising platform centred on in-app inventory, connecting app supply with advertisers, media buyers, and demand partners. Its core offering covers ad serving, audience targeting, real-time optimisation, and monetisation across a large app network processing billions of ad requests per day. The company generates revenue by monetising publisher inventory through programmatic trading and by providing advertisers and buyers with access to scaled mobile supply. In parallel, Tubia also offers a gaming and content distribution layer for publishers, using a catalogue of casual games and ad-supported content to increase engagement and monetisable sessions. Its paying customers are primarily app publishers, digital publishers, advertisers, and media buyers rather than end consumers.
Business model & monetisation
Tubia monetises through programmatic advertising economics. Its primary revenue stream is margin or revenue share on publisher monetisation and inventory trading, supported by CPM-based campaign delivery through its ad serving and optimisation stack. It also earns from publisher monetisation tied to ad-supported gaming and content distribution, where Tubia captures a share of advertising demand and impression value delivered through partner properties.
- In-app inventory monetisation
- Media margin and publisher revenue share from programmatic trading
- Advertiser and buyer campaign delivery
- Campaign monetisation linked to ad serving, targeting, and optimisation
- Gaming and content distribution monetisation
- Advertising revenue share from publisher engagement products
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Tubia FZCO
IAB vendor record: 1552
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 72 · tubia.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Success Manager(Mid-Level) | Sales | Istanbul | |
| Monetization Data Analyst(Mid-Level) | Sales | Istanbul | |
| JavaScript Engineer(Mid-Level) | Sales | Istanbul | |
| Product Monetization Manager(Mid-Level) | Sales | Istanbul |
Explore company relationships
Questions about Tubia
What is Tubia?
Tubia is a private ad technology company that connects premium in-app inventory with advertisers and demand partners through programmatic buying, ad serving, and optimisation.
Who uses Tubia?
Tubia is used by mobile app publishers, digital publishers, advertisers, media buyers, and demand partners that need in-app monetisation or inventory access.
How does Tubia make money?
Tubia makes money by taking a margin or revenue share on programmatic media monetisation, campaign delivery, and ad-supported publisher engagement products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on Tubia
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.