TrustX
Publisher-owned premium programmatic ad exchange for direct supply.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TrustX, PBC
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- United States
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- trustx.org
What TrustX does
TrustX runs a two-sided B2B programmatic marketplace. It aggregates premium publisher inventory, curates and verifies supply quality, then enables agencies, trading desks and advertisers to buy that inventory through auction-based transactions. Value is created by reducing intermediary layers, enforcing direct supply paths, improving transparency in fees and reporting, and aligning marketplace incentives more closely with publishers than generalist exchanges.
Category differentiation
TrustX is an open-web, publisher-owned programmatic exchange and private marketplace. It is not a consumer trust platform, identity product or general-purpose demand-side buying tool.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TrustX, PBC is a publisher-owned programmatic advertising exchange operating a premium private marketplace for direct open-web media trading. It connects premium digital publishers with programmatic advertisers, agencies and trading desks through auction-based access to curated, human-verified domains. Its core value proposition is removal of reseller supply paths, transparent fees, MFA-free inventory controls and higher-quality supply for buyers alongside improved yield for publishers. The company generates revenue from transaction-based fees on media traded across its exchange. TrustX serves B2B customers on both sides of the marketplace: premium publishers seeking monetisation and demand-side buyers seeking brand-safe, direct inventory. Since May 2024, TrustX has operated as a wholly owned subsidiary of Symitri while continuing as an active public benefit corporation.
Business model & monetisation
TrustX monetises through transaction-based programmatic advertising fees on media traded across its exchange. The business uses a percentage take-rate model tied to advertiser spend and publisher inventory monetisation, with commercial positioning centred on transparent fees, direct supply and reduced supply-chain leakage.
- Programmatic media trading fees
- Percentage Take-Rate
- Premium private marketplace transactions
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
TrustX Digital Advertising Services, Inc. PBC
IAB vendor record: 1624
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about TrustX
What is TrustX?
TrustX is a publisher-owned programmatic ad exchange and premium private marketplace focused on direct, curated and MFA-free open-web inventory.
Who uses TrustX?
Its users are premium digital publishers, media agencies, trading desks and programmatic advertisers buying or monetising open-web inventory.
How does TrustX make money?
TrustX earns transaction-based fees on media traded through its exchange and private marketplace.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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