Connekt
Connekt is a programmatic SSP and ad exchange for publishers and brands.
Analyst Perspective
Connekt is an Irish programmatic advertising company operating a proprietary ad exchange and supply-side platform under the Connekt-X brand. It connects publishers with brands, agencies and programmatic buyers, offering real-time bidding, private marketplace deals, analytics, targeting and yield optimisation across display, video, mobile, connected TV and audio inventory. The business also provides publisher support services for implementation, monetisation and operational optimisation. The company makes money primarily from media transaction fees and platform economics associated with publisher monetisation and advertiser demand flowing through Connekt-X. It appears to supplement this with managed service revenue tied to publisher support, account management and AdOps-style implementation. Its direct paying customers are publishers, advertisers, agencies and programmatic buyers rather than consumers.
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Key insights about Connekt
Category Differentiation
Connekt is a programmatic advertising and publisher monetisation business, not a telecoms connectivity provider or generic AI software company. It is specifically focused on SSP, exchange and publisher support functions within digital advertising.
Connekt: About
Connekt operates a B2B adtech platform that intermediates programmatic advertising transactions between supply and demand. Its core value lies in aggregating publisher inventory, connecting it to brand and agency demand, and improving campaign outcomes and publisher yield through optimisation, analytics and direct marketplace tools. Alongside the software platform, it offers service-led publisher support to improve onboarding, inventory setup, monetisation and ongoing account performance.
How Connekt Works & Monetises
Business model analysis and core revenue streams
The company monetises chiefly through a transaction-based take-rate on media spend or inventory monetised via its Connekt-X platform, consistent with SSP and ad exchange models. It likely also earns software-style platform revenue tied to access and usage of its analytics and marketplace tools, plus managed service fees for publisher support, onboarding, implementation and optimisation work.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Service
Recent Signals (Connekt)
Connekt Expands Global Presence with New Offices and Data Centers
Connekt now operates from three strategic offices in Dublin, Singapore, and Mexico City, and has data centers in New York, Amsterdam, and Singapore, catering to clients worldwide.
Read original sourceTV: How Will it Evolve for Advertisers in 2019 | ExchangeWire.com
2019 is expected to reshape TV advertising as data-enabled, addressable TV expands across platforms. Industry leaders anticipate greater brand control, flexibility, and impact through data-driven addressability, enabling TV to support both brand-building and performance marketing. The trajectory favors viewer-centric approaches over traditional ad breaks, driven by competition from ad-supported streaming services and a push to integrate messages naturally within content. The connected TV ecosystem should broaden with smarter linear TV, cross-device reach (TV, voice, mobile), and increased T-commerce enabling new revenue streams. Personalisation is set to intensify as audiences select where and how they view content, with OTT/CTV measurement seeking a common framework. Notable market moves cited include AT&T-Time Warner, Disney-Fox, and Comcast-Sky consolidations shaping addressable opportunities. A survey of 140 buyers found that 70% plan to spend more on connected TV in 2019, and 38% of brands already buy Connected TV programmatically.
Read original sourceConnekt Aims for T-commerce on TV
Connekt, a stealth-launched connected-TV platform, seeks to fuse on-screen content with immediate purchasing via its T-commerce technology. The system is powered by CARL, an AI engine that ingests data from Gracenote’s ACR to identify what viewers are watching and enable predictive, targeted overlays. These overlays are delivered via Connekt’s FLX platform and can be paired with Transakt, the company’s T-commerce technology, to drive direct sales. The approach aims to solve past T-commerce frictions by pushing interactions to mobile devices and enabling better device interoperability at home. At launch, Connekt has partnerships with Sony, LG, Roku and Hisense, and media relationships with HBO, CBS and Showtime. Founders Mike Fitzsimmons (CEO) and David Rudnick argue the model could sustain ad-supported TV by delivering more engaging, data-driven ads, though engagement for overlays has been reported between 0.5% and 5% and does not guarantee an immediate purchase.
Read original sourceConnekt: Frequently Asked Questions
What is Connekt?
Connekt is a B2B programmatic advertising company that operates an ad exchange and supply-side platform for publishers, brands and agencies.
Who uses Connekt?
Its users are digital publishers, website and app owners, advertisers, media agencies and programmatic buying teams seeking inventory access or monetisation support.
How does Connekt make money?
It primarily earns transaction-based fees on media traded through its platform, with additional revenue from platform access and managed publisher support services.
Company Facts
- Founded
- 2017
- Headquarters
- Market Square Ballymore Eustace Co. Kildare W91K5F1 Ireland
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- connekt.ai