Connekt

Connekt operates a B2B adtech platform that intermediates programmatic advertising transactions between supply and demand. Its core value lies in aggregating publisher inventory, connecting it to brand and agency demand, and improving campaign outcomes and publisher yield through optimisation, analytics and direct marketplace tools. Alongside the software platform, it offers service-led publisher support to improve onboarding, inventory setup, monetisation and ongoing account performance.

Connekt is an Irish programmatic advertising company operating a proprietary ad exchange and supply-side platform under the Connekt-X brand. It connects publishers with brands, agencies and programmatic buyers, offering real-time bidding, private marketplace deals, analytics, targeting and yield optimisation across display, video, mobile, connected TV and audio inventory. The business also provides publisher support services for implementation, monetisation and operational optimisation.

The company makes money primarily from media transaction fees and platform economics associated with publisher monetisation and advertiser demand flowing through Connekt-X. It appears to supplement this with managed service revenue tied to publisher support, account management and AdOps-style implementation. Its direct paying customers are publishers, advertisers, agencies and programmatic buyers rather than consumers.