Lumorrow
Programmatic ad exchange for publishers, CTV and OTT inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Lumorrow Ltd
- Entity type
- COMPANY
- Founded
- 2025
- Headquarters
- Switzerland
- Company size
- <10
- Market role
- B2C Consumer App / Platform
- Official website
- lumorrow.com
What Lumorrow does
Lumorrow operates marketplace infrastructure on the supply side of programmatic advertising. Publishers and media owners integrate the platform to expose inventory to multiple demand sources, while DSPs and buyers connect to bid in real time across supported formats and environments. Lumorrow creates value by improving auction efficiency, consolidating access across channels, and increasing monetisation outcomes for sellers through pricing and routing intelligence.
Category differentiation
This company is not a consumer neobank despite conflicting Core Info text. The operating business described by the legal and product data is a publisher-side ad exchange and SSP-style monetisation platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lumorrow is an early-stage adtech company operating a programmatic ad exchange for publishers, app developers, CTV services and OTT platforms. Its platform runs real-time auctions across display, video and native inventory, and uses machine learning in auction decisioning to optimise floor pricing, bid selection and traffic routing. The company provides integrations including OpenRTB, VAST and header bidding, alongside real-time analytics and reporting. The business serves paying business customers rather than consumers. It generates revenue primarily from transaction-based fees and take-rates on programmatic media traded through its exchange. Its commercial value proposition is higher publisher yield, simpler multi-format supply monetisation, and diversified inventory access for demand partners through a single exchange layer.
Business model & monetisation
Lumorrow monetises primarily through a percentage take-rate on media transactions executed through its exchange. Revenue is tied to impression volume, clearing prices and publisher monetisation performance. Enterprise commercial terms may also include negotiated platform access or premium optimisation services, but the core model is transactional programmatic fee capture on auctioned inventory.
- Programmatic transaction fees
- Percentage take-rate on auctioned media spend
- Publisher monetisation agreements
- Revenue share tied to inventory monetisation performance
- Premium optimisation and enterprise support
- SaaS or contracted platform fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Lumorrow
What is Lumorrow?
Lumorrow is a programmatic ad exchange and supply-side monetisation platform for publishers, apps, CTV and OTT inventory.
Who uses Lumorrow?
Its users are digital publishers, app developers, streaming platforms, DSPs and programmatic advertising teams.
How does Lumorrow make money?
It makes money mainly through transaction-based take-rates and revenue-share economics on media traded through its exchange.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
Continue your research on Lumorrow
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.