Collaborative Task Tracking & Agile Project Boards · B2B SaaS Provider
Trello
Visual work management SaaS for collaborative team workflows.
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Profile record updated:
Company facts
- Official name
- Trello, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- New York City, United States
- Company size
- 501-1000
- Market cluster / sector
- Collaborative Task Tracking & Agile Project Boards
- Market role
- B2B SaaS Provider
- Official website
- trello.com
What Trello does
Trello provides proprietary cloud collaboration software through self-serve workspaces and paid subscription tiers. A free plan drives individual and team adoption, while paid Standard and Premium plans monetise expanding team usage through per-user pricing. Enterprise subscriptions monetise larger organisations that require governance, security, administration, support and enterprise-scale deployment. Product value increases as customers centralise projects, tasks, automations and connected third-party workflows within Trello boards.
Category differentiation
Trello is a visual work-management and collaboration SaaS platform, not an advertising technology platform or a general-purpose enterprise resource planning system. It is an Atlassian subsidiary distinct from Jira, which is primarily focused on technical project and issue tracking.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Trello, Inc. is a United States-based, Atlassian-owned subsidiary operating Trello, a cloud work-management and collaboration platform. The product organises work through visual boards, lists and cards, with task capture, planning views, no-code automation, AI-assisted organisation, templates and third-party integrations. Trello sells freemium SaaS plans to individuals, freelancers, teams and enterprises across functions including marketing, product, engineering, design, sales and operations. Revenue comes primarily from per-user subscriptions to Standard, Premium and Enterprise plans, with paid tiers unlocking advanced views, higher automation capacity, administration, security and governance capabilities.
Business model & monetisation
Trello uses a freemium, per-user SaaS subscription model. The Free plan supports up to 10 collaborators per Workspace; Standard is priced at $5 per user per month when billed annually; Premium at $10 per user per month when billed annually; and Enterprise at $17.50 per user per month when billed annually. Enterprise subscriptions are annual, sales-led contracts with a stated $10,000 minimum annual spend, monetising advanced administration, security, support, unlimited workspaces, AI functionality, advanced views and automation capacity.
- Standard subscriptions
- Per-user SaaS subscription
- Premium subscriptions
- Per-user SaaS subscription
- Enterprise subscriptions
- Annual per-user SaaS subscription with minimum annual spend
Products & capabilities
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Competitors & alternatives
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Work management and business workflow software for teams and enterprises.
Enterprise work management software with subscription and add-on revenue.
Work management software unifying tasks, docs, chat and AI.
Work management software for teams, enterprises, and government agencies.
Enterprise work management and workflow automation software for organisations.
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Recent recorded signals
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Questions about Trello
What is Trello?
Trello is a cloud work-management and collaboration platform that uses visual boards, lists and cards to organise projects, tasks and workflows.
Who uses Trello?
Trello is used by individuals, freelancers, small teams, startups and enterprises, including marketing, product, engineering, design, sales and operations functions.
How does Trello make money?
Trello earns revenue from per-user Standard, Premium and Enterprise SaaS subscriptions, while using a free plan to drive adoption and conversion.
Sources & coverage
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14 publicly documented primary sources and citations linked across the market graph.
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