TrafficStars

TrafficStars runs a two-sided programmatic advertising marketplace. On the demand side, it offers advertisers and media buyers self-serve tools to launch and optimise campaigns across multiple formats. On the supply side, it helps publishers and app developers monetise traffic by exposing inventory to global advertiser demand. Value is created by aggregating inventory, enabling real-time bidding, matching buyers with suitable impressions, and automating reporting, optimisation, and publisher payments.

TrafficStars is a Cyprus-based private adtech company operating a self-serve ad network and ad exchange for digital advertising. Its platform connects advertisers, affiliate marketers, media buyers, DSP partners, publishers, website owners, and app developers to buy and sell inventory across web and in-app environments. Core capabilities include RTB infrastructure, campaign management, targeting, analytics, and publisher monetisation workflows.

The company makes money by facilitating programmatic media transactions and taking a margin on spend flowing through its marketplace. Advertisers can buy inventory using CPM, CPC, and CPA pricing models, while publishers monetise traffic and receive automated payouts. Based on the supplied product data, TrafficStars sits between demand and supply rather than operating as a pure software vendor or a pure publisher.