Clickadu
Clickadu is a ad network and self-serve platform for performance advertisers and publishers.
Analyst Perspective
Clickadu is a private advertising technology company operating an ad network and self-serve advertising platform. It aggregates publisher inventory across web and mobile environments, packages that supply into multiple ad formats, and sells traffic to advertisers, affiliate marketers, and performance buyers. It also supports publishers seeking monetisation of their inventory through the same marketplace infrastructure. The company makes money by taking a margin on media spend flowing between advertiser demand and publisher supply, with campaign pricing based mainly on CPM, CPC, and optimisation-led buying models. Its products emphasise scale, multi-format campaign execution, targeting, real-time reporting, and fraud filtering, with additional vertical-specific traffic solutions for niches such as dating and iGaming.
Analyst Signal Briefing
Updated: 2 Jul 2026Clickadu has expanded its platform capabilities by introducing a dedicated option for advertisers to purchase gambling traffic, coinciding with its strategic focus on high-traffic opportunities surrounding the 2026 World Cup. To support this growth, the company is increasing its industry presence through scheduled networking at international events, including i-Con in Limassol and iGB L!VE in London. These developments underscore Clickadu’s efforts to capitalise on specific high-demand verticals and strengthen its global partner network.
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Key insights about Clickadu
Category Differentiation
Clickadu is not a publisher, brand, or full-service media agency; it is an ad network and self-serve advertising platform. It should also not be confused with a pure open-web DSP, even though it offers buying controls and optimisation features.
Clickadu: About
Clickadu operates a two-sided advertising marketplace. On one side, it sources and aggregates inventory from publishers and apps across web and mobile channels; on the other, it enables advertisers, affiliates, and performance marketers to buy that traffic through network buying and a self-serve campaign interface. The company creates value by matching demand with supply, offering targeting, optimisation, reporting, and fraud screening to improve campaign performance and publisher yield.
How Clickadu Works & Monetises
Business model analysis and core revenue streams
Clickadu monetises chiefly through media spend flowing across its network. Advertisers pay on CPM, CPC, and optimisation-based models such as SmartCPM or SmartCPA, while Clickadu retains a take-rate between advertiser spend and publisher payouts. Secondary monetisation appears to include referral revenue sharing and funded self-serve campaign spend within its platform.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Clickadu)
Buy Gambling Traffic
A new option for advertisers to purchase gambling traffic has been added to the Clickadu platform.
Read original sourceMeet Clickadu at iGB L!VE 2026 — Book a Meeting
Join Clickadu at iGB L!VE London, UK July 1-2, 2026.
Read original sourceFrom Champions League glory to World Cup fever: the biggest betting stage awaits
This article discusses the upcoming World Cup 2026 and the advertising opportunities it presents for advertisers.
Read original sourceClickadu: Frequently Asked Questions
What is Clickadu?
Clickadu is a private ad network and self-serve advertising platform that connects advertisers with web and mobile publisher inventory.
Who uses Clickadu?
Its users are mainly advertisers, affiliate marketers, performance buyers, and publishers seeking scalable traffic acquisition or monetisation.
How does Clickadu make money?
It earns revenue mainly by taking a margin on advertiser spend flowing through its network, using pricing models such as CPM, CPC, and optimisation-based bidding.
Company Facts
- Founded
- 2014
- Headquarters
- Zenklova 32/28, Prague 180 00, Czech Republic
- Core Segment
- Media Arbitrator / Ad Network
- Company Size
- 50–200
- Official Link
- clickadu.com