Clickadu
Ad network and self-serve platform for performance advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Zenklova 32/28, Prague 180 00, Czech Republic
- Company size
- 50–200
- Market role
- Media Arbitrator / Ad Network
- Official website
- clickadu.com
What Clickadu does
Clickadu operates a two-sided advertising marketplace. On one side, it sources and aggregates inventory from publishers and apps across web and mobile channels; on the other, it enables advertisers, affiliates, and performance marketers to buy that traffic through network buying and a self-serve campaign interface. The company creates value by matching demand with supply, offering targeting, optimisation, reporting, and fraud screening to improve campaign performance and publisher yield.
Category differentiation
Clickadu is not a publisher, brand, or full-service media agency; it is an ad network and self-serve advertising platform. It should also not be confused with a pure open-web DSP, even though it offers buying controls and optimisation features.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Clickadu is a private advertising technology company operating an ad network and self-serve advertising platform. It aggregates publisher inventory across web and mobile environments, packages that supply into multiple ad formats, and sells traffic to advertisers, affiliate marketers, and performance buyers. It also supports publishers seeking monetisation of their inventory through the same marketplace infrastructure. The company makes money by taking a margin on media spend flowing between advertiser demand and publisher supply, with campaign pricing based mainly on CPM, CPC, and optimisation-led buying models. Its products emphasise scale, multi-format campaign execution, targeting, real-time reporting, and fraud filtering, with additional vertical-specific traffic solutions for niches such as dating and iGaming.
Company news briefing
Briefing updated:
Building on its expansion into gambling traffic, Clickadu is focusing on Eastern European iGaming markets through targeted marketing strategies. To support this vertical growth, the company is continuing to expand its industry presence with scheduled networking at international events, including Affiliate World Europe in Budapest, TES Prague, and the SBC Summit in Lisbon.
Business model & monetisation
Clickadu monetises chiefly through media spend flowing across its network. Advertisers pay on CPM, CPC, and optimisation-based models such as SmartCPM or SmartCPA, while Clickadu retains a take-rate between advertiser spend and publisher payouts. Secondary monetisation includes referral revenue sharing and funded self-serve campaign spend within its platform.
- Advertiser media spend on network campaigns
- Media arbitrage and take-rate on CPM/CPC buying
- Self-serve advertising platform spend
- Platform-mediated media spend
- Vertical traffic packages for dating and iGaming advertisers
- Category-specific campaign spend
- Referral programme commissions
- Revenue share
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Meet Clickadu at SBC Summit 2026 in Lisbon!
Recorded impact score: 4/5
New blog post announced: 'Meet Clickadu at SBC Summit 2026 in Lisbon!' dated 1.09.2026, plus 'Meet Clickadu at TES Prague 2026!' dated 21.08.2026.
Betting on Eastern Europe: Top iGaming Markets & Marketing Strategies
Recorded impact score: 5/5
New blog post from Clickadu covering iGaming markets in Eastern Europe and marketing strategies.
Explore company relationships
Questions about Clickadu
What is Clickadu?
Clickadu is a private ad network and self-serve advertising platform that connects advertisers with web and mobile publisher inventory.
Who uses Clickadu?
Its users are mainly advertisers, affiliate marketers, performance buyers, and publishers seeking scalable traffic acquisition or monetisation.
How does Clickadu make money?
It earns revenue mainly by taking a margin on advertiser spend flowing through its network, using pricing models such as CPM, CPC, and optimisation-based bidding.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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