Clickadu

Clickadu operates a two-sided advertising marketplace. On one side, it sources and aggregates inventory from publishers and apps across web and mobile channels; on the other, it enables advertisers, affiliates, and performance marketers to buy that traffic through network buying and a self-serve campaign interface. The company creates value by matching demand with supply, offering targeting, optimisation, reporting, and fraud screening to improve campaign performance and publisher yield.

Clickadu is a private advertising technology company operating an ad network and self-serve advertising platform. It aggregates publisher inventory across web and mobile environments, packages that supply into multiple ad formats, and sells traffic to advertisers, affiliate marketers, and performance buyers. It also supports publishers seeking monetisation of their inventory through the same marketplace infrastructure.

The company makes money by taking a margin on media spend flowing between advertiser demand and publisher supply, with campaign pricing based mainly on CPM, CPC, and optimisation-led buying models. Its products emphasise scale, multi-format campaign execution, targeting, real-time reporting, and fraud filtering, with additional vertical-specific traffic solutions for niches such as dating and iGaming.