Clickadu

The company operates a two-sided online advertising marketplace connecting advertisers seeking performance traffic with publishers that supply ad inventory. It aggregates and manages multiple ad formats (popunder/onclick, push subscriptions, in-page push, banners, video pre-roll) and runs auctions and smart bidding (e.g. second-price for SmartCPM) to allocate impressions and clicks. Value is created for advertisers via access to large volumes of targeted traffic and for publishers via monetisation of site and subscription inventory with optimised fill rates.

Economically, it captures the spread between what advertisers pay (CPM, CPC, SmartCPM, SmartCPA) and what publishers receive in revenue share, leveraging its optimisation, fraud filtering and campaign management capabilities to increase throughput and margins. The platform is self-serve with dashboards and real-time statistics, and likely offers optional managed campaign support for some clients.

Clickadu is a Prague-based online advertising network founded in 2014 that intermediates between advertisers and website/app publishers. It focuses on high-volume performance formats such as popunder/onclick, push, in-page push, banner, and video pre-roll, providing global traffic and campaign management tools.

The company generates revenue by selling traffic to advertisers using CPM, CPC and optimised bidding models (SmartCPM, SmartCPA) while sharing a portion of spend with publishers that integrate its ad tags and subscription widgets. Its core customers are performance and affiliate advertisers (e.g. dating, utilities, VPN, CPI campaigns) and digital publishers seeking to monetise web and mobile inventory via these ad formats.