Header Bidding & Supply Infrastructure · AdTech Vendor · Media Arbitrator / Ad Network
ActiveRevenue
Affiliate-focused self-serve DSP and performance ad network.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- InfoBridge LTD
- Entity type
- BUSINESS_UNIT
- Market cluster / sector
- Header Bidding & Supply Infrastructure
- Market role
- AdTech Vendor · Media Arbitrator / Ad Network
- Official website
- activerevenue.com
What ActiveRevenue does
The company runs a B2B advertising platform that aggregates traffic supply and sells campaign access through a self-serve interface. It creates value by enabling advertisers and affiliate buyers to launch, target, monitor, and optimise campaigns across multiple formats and geographies from a single platform. Commercially, it sits between demand and supply, combining DSP-style buying workflows with ad network inventory monetisation.
Category differentiation
This is a B2B performance advertising platform and ad network, not a consumer publisher or retail marketplace. InfoBridge LTD is the operating company behind the ActiveRevenue trading brand rather than a separate enterprise software suite unrelated to media buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
InfoBridge LTD operates ActiveRevenue, a self-serve performance advertising platform that combines demand-side platform functionality with ad network inventory access for affiliate marketers, performance advertisers, media buyers, and agencies. The platform supports campaign buying across push, popunder, video, display, and native-style traffic, with real-time reporting, rapid approvals, and broad geographic targeting. The business generates revenue from advertiser spend on usage-based campaign buying rather than software subscriptions. Its model centres on matching performance-focused demand with aggregated traffic supply at scale, earning margin on media transactions and benefiting from campaign volume across affiliate-led verticals such as iGaming, VPN, dating, and nutra.
Business model & monetisation
ActiveRevenue monetises through campaign spend flowing across its self-serve advertising platform and ad network. Pricing is usage-based and tied to media buying activity under bidding and performance models such as CPM, CPC, and CPA. Revenue is generated primarily from the spread between advertiser spend and publisher payouts, with additional operating leverage from campaign volume, high impression throughput, and multi-format inventory monetisation.
- Advertiser media spend across self-serve campaigns
- Media Arbitrage
- Usage-based bidding and traffic buying fees
- Pay-per-Use
- Managed support and account handling attached to spend
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Global ad network and self-serve traffic marketplace for advertisers and publishers.
Performance ad network and self-serve traffic buying platform.
Header-bidding platform for publisher monetisation and AdOps support.
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Recent recorded signals
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Questions about ActiveRevenue
What is ActiveRevenue?
ActiveRevenue is a self-serve performance advertising platform operated by InfoBridge LTD that combines DSP-style media buying with ad network inventory access.
Who uses ActiveRevenue?
Affiliate marketers, performance advertisers, media buyers, and digital agencies use it to run conversion-focused campaigns across multiple ad formats and geographies.
How does ActiveRevenue make money?
It makes money from advertiser campaign spend through usage-based media buying, primarily capturing margin between demand spend and traffic supply payouts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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