Adsterra

The company operates a two‑sided online advertising marketplace, aggregating demand from advertisers, affiliates and agencies and supply from publishers and traffic owners. It provides a self‑serve and managed campaign platform offering multiple ad formats (popunder, in‑page push, interstitial, banner, native, Social Bar, Smartlink/direct link). Value is created for advertisers by providing access to global inventory, targeting options (e.g. GEO, device, OS, traffic type) and performance‑driven formats optimised for direct response. Value is created for publishers and affiliates by offering monetisation tools that maximise revenue per visit and simplify integration (ad tags, Smartlink URLs). The network optimises traffic allocation and offer matching, using Smartlink/Direct Link to route clicks to the best converting offers, increasing yields on both sides and reinforcing network effects as inventory and demand scale.

Adsterra (AD MARKET LTD) is a Cyprus-based online advertising network operating on a global basis. It connects advertisers, affiliate marketers and media buyers with a large network of web and mobile publishers, providing multiple display and performance formats including popunder, in‑page push, interstitial, banner, native, Social Bar and Smartlink/direct‑link units. The network focuses on performance and CPA campaigns in addition to CPM-based buying.

The company earns revenue by taking a margin between advertiser spend and publisher payouts across CPM, CPC and CPA campaigns, and by facilitating traffic and conversion monetisation for publishers via direct links and Smartlink products. Its customers are primarily advertisers, affiliate marketers, agencies and other media buyers on the demand side, and website/app owners and traffic sources on the supply side, rather than end consumers.