Adsterra

Adsterra operates as a two-sided advertising marketplace. On the demand side, it sells traffic and campaign delivery tools to advertisers, affiliate marketers, agencies and media buyers. On the supply side, it helps publishers monetise inventory across web and mobile formats. The company creates value by aggregating fragmented inventory, matching it with buyer demand, supporting performance-based optimisation, and monetising the spread or take-rate between advertiser payments and publisher payouts. It extends this model with self-serve software, reporting APIs and a referral programme that deepens ecosystem participation.

Adsterra is a Cyprus-based advertising technology business operating a global ad network and traffic marketplace under the legal entity AD MARKET LIMITED. It connects advertisers, agencies, affiliate marketers and media buyers with publishers across web and mobile inventory, offering multiple ad formats including banners, native, pop-up or interstitial-style placements and video. The company also provides a self-serve campaign platform and API access for reporting and workflow automation.

Its revenue model is primarily driven by advertiser spend flowing through the network on CPM, CPC and CPA terms, with Adsterra capturing margin between what buyers pay and what publishers receive. The platform creates value by aggregating supply, packaging it into performance-oriented buying tools, and offering both direct self-serve access and partner-style referral monetisation for ecosystem participants.