Adsterra
Global ad network and self-serve traffic marketplace for advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AD MARKET LIMITED
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Christaki Kranou 49, Germasogeia, 4041 Limassol, CY-3032, Cyprus
- Company size
- 201–500
- Market role
- Media Arbitrator / Ad Network
- Official website
- adsterra.com
What Adsterra does
Adsterra operates as a two-sided advertising marketplace. On the demand side, it sells traffic and campaign delivery tools to advertisers, affiliate marketers, agencies and media buyers. On the supply side, it helps publishers monetise inventory across web and mobile formats. The company creates value by aggregating fragmented inventory, matching it with buyer demand, supporting performance-based optimisation, and monetising the spread or take-rate between advertiser payments and publisher payouts. It extends this model with self-serve software, reporting APIs and a referral programme that deepens ecosystem participation.
Category differentiation
This is an advertising network and traffic marketplace, not a DSP for open-web media buying across third-party exchanges. It is also not a consumer app or publisher; its customers are advertisers, affiliates and publishers using monetisation and campaign tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adsterra is a Cyprus-based advertising technology business operating a global ad network and traffic marketplace under the legal entity AD MARKET LIMITED. It connects advertisers, agencies, affiliate marketers and media buyers with publishers across web and mobile inventory, offering multiple ad formats including banners, native, pop-up or interstitial-style placements and video. The company also provides a self-serve campaign platform and API access for reporting and workflow automation. Its revenue model is primarily driven by advertiser spend flowing through the network on CPM, CPC and CPA terms, with Adsterra capturing margin between what buyers pay and what publishers receive. The platform creates value by aggregating supply, packaging it into performance-oriented buying tools, and offering both direct self-serve access and partner-style referral monetisation for ecosystem participants.
Company news briefing
Briefing updated:
Adsterra has recently demonstrated its efficacy in monetising Google Discover traffic through a case study highlighting high mobile engagement and significant CPM disparities between North American and Indian markets. These developments underscore the utility of the platform’s Social Bar and Native Banner formats for publishers seeking non-intrusive revenue streams. Furthermore, the company continues to provide strategic insights into the integration of affiliate marketing and media buying, focusing on optimising performance metrics through detailed country-level reporting and diversified ad formats.
Business model & monetisation
The company monetises mainly through advertising marketplace economics: advertisers fund campaigns on CPM, CPC and CPA pricing, and Adsterra captures network margin from media spend relative to publisher payouts. It also supports auction-based and automated bidding mechanics such as RTB and Smart CPM, which can increase spend efficiency and trading volume. Additional revenue comes from referral commissions and potentially related managed support around campaign activation and optimisation.
- Advertiser media spend across CPM, CPC and CPA campaigns
- Media Arbitrage
- Marketplace take-rate on traffic buying and publisher monetisation
- Percentage Take-Rate
- Referral programme commissions and partner monetisation
- Percentage Take-Rate
- API-enabled workflow and reporting access
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Adsterra
What is Adsterra?
Adsterra is a digital advertising network and self-serve traffic marketplace that connects advertisers with publishers across web and mobile inventory.
Who uses Adsterra?
Advertisers, agencies, affiliate marketers, media buyers, publishers and developers use it for campaign buying, monetisation and reporting access.
How does Adsterra make money?
It primarily earns money from advertiser spend on CPM, CPC and CPA campaigns, keeping margin or take-rate between buyer payments and publisher payouts, with additional referral-based revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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