Kadam

Kadam Advertising Ltd is a Cyprus-based performance advertising network operating under the Kadam brand. It connects advertisers, agencies and media buyers with publishers and traffic suppliers through a proprietary platform that supports campaign buying, inventory monetisation, targeting, optimisation, analytics and anti-fraud controls. Its core inventory and formats include push, in-page push, popunder, banner, native and video across web and in-app environments. The company generates revenue by intermediating media demand and supply. Advertisers buy traffic on CPC, CPM and CPA models through Kadam’s self-serve platform, while publishers monetise inventory through Kadam’s network and receive recurring payouts. The business serves both sides of the programmatic value chain, combining ad network economics with platform functionality for campaign management and publisher monetisation.