Kadam
Self-serve ad network for advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kadam Advertising Ltd
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Cyprus
- Company size
- 201–500
- Market role
- Media Arbitrator / Ad Network
- Official website
- kadam.net
What Kadam does
Kadam operates a two-sided advertising marketplace. On one side, it aggregates advertiser demand through self-serve campaign tools and programmatic integrations. On the other, it aggregates publisher inventory from websites and mobile apps and routes demand into that supply through auction-based delivery. Value is created by matching performance advertisers with monetisable traffic, supplying targeting and optimisation controls, and reducing low-quality traffic through moderation and fraud protection. The company combines ad network economics with platform tooling for both campaign buying and publisher yield generation.
Category differentiation
Kadam is a performance advertising network and self-serve ad platform, not a consumer media publisher or a standalone DSP limited to external exchange buying. It also is not an agency selling managed media planning as its core business.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kadam Advertising Ltd is a Cyprus-based digital advertising network and programmatic traffic marketplace operating under the Kadam brand. The company connects advertisers, publishers, affiliates and agencies through self-serve buying and monetisation tools across web and mobile inventory. Its product set spans advertiser campaign management, publisher monetisation and RTB infrastructure, supporting formats including banner, native, push, popunder, in-page push and video, alongside targeting, reporting and traffic-quality controls. The business makes money by intermediating advertising transactions between demand and supply. Advertisers pre-fund campaigns and buy traffic on CPC, CPM and CPA-targeted models, while publishers monetise inventory through Kadam’s demand base, weekly payouts and, in some cases, fixed CPM arrangements. Its direct customers are businesses: performance marketers, media buyers, agencies, website owners, app publishers and programmatic partners such as DSPs and SSPs.
Business model & monetisation
Kadam monetises through advertising transaction spend and network economics across its marketplace. Advertisers fund accounts in advance and pay on CPC, CPM and CPA Target models as traffic and conversions are delivered. Publisher-side monetisation is based on revenue share and negotiated inventory terms, with weekly payouts and fixed CPM options for qualifying supply. Additional value is captured through its self-serve platform access, campaign optimisation features and RTB connectivity that increase spend and inventory throughput.
- Advertiser campaign spend across CPC, CPM and CPA Target
- Media Arbitrage
- Publisher inventory monetisation spread / revenue share
- Media Arbitrage
- RTB and structured programmatic transaction volume
- Pay-per-Use
- Fixed CPM publisher arrangements
- Media Arbitrage
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Meet Kadam at SBC Summit Lisbon 2026
Recorded impact score: 2/5
Meet the Kadam team at SBC Summit Lisbon, September 29–October 1, 2026. Let’s talk traffic, monetization, and new partnership opportunities.
Kadam Is Heading to AW Summit Bucharest 2026
Recorded impact score: 5/5
Kadam is heading to AW Summit Bucharest on September 21–23, 2026. Meet our team to discuss traffic, monetization and new partnership opportunities.
Kadam Nominated in 7 Categories at the uCompares Affiliate Awards 2026
Recorded impact score: 3/5
Kadam is nominated in 7 categories at the uCompares Affiliate Awards 2026. Support us and cast your vote by September 30.
Kadam Is Heading to XBIZ Amsterdam 2026
Recorded impact score: 3/5
Meet Kadam at XBIZ Amsterdam on September 10–13, 2026. Connect with our team to discuss traffic, monetization, partnerships and new opportunities.
Managing CPC Campaigns with Auto Rules
Recorded impact score: 3.5/5
Create and manage Auto Rules for CPC campaigns in Kadam. Start, stop, and delete rules and use built-in bid protection...
Explore company relationships
Questions about Kadam
What is Kadam?
Kadam is a digital advertising network and self-serve platform that connects advertisers and publishers across web and mobile inventory.
Who uses Kadam?
Advertisers, affiliates, performance marketers, agencies, website owners, mobile app publishers and programmatic partners use Kadam.
How does Kadam make money?
Kadam earns revenue by intermediating ad spend between advertisers and publishers through CPC, CPM, CPA-targeted and related marketplace transactions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
25 publicly documented primary sources and citations linked across the market graph.
Continue your research on Kadam
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.