AdMaven

The company operates as a performance-focused advertising network and intermediary between advertisers and publishers. It aggregates publisher inventory (sites, apps, social and redirect traffic) via tags, scripts and monetisation links, then sells that inventory to advertisers, media buyers and affiliates as targeted traffic across multiple ad formats. A central optimisation engine routes traffic (e.g. via smart links and direct links) to offers based on expected yield and targeting rules, aiming to maximise fill rates and conversion performance.

Value is created for publishers by converting remnant, exit and social traffic into revenue through high-CTR formats such as pop, push and content locking tools, with relatively low integration effort. Advertisers and affiliate buyers gain access to large-scale, performance-priced traffic with format and geo targeting and multiple payment models. The company captures value by retaining a spread between gross advertiser spend and net publisher payouts and by controlling pricing floors and campaign access to its inventory.

AdMaven (Tagzzoo Ltd) is an Israel-based performance advertising network that connects advertisers with digital publishers and affiliates through a range of high-impact ad formats. It offers pop and pop-under ads, push and in-page push notifications, interstitials, content lockers, smart links and direct links, serving over two billion daily impressions and supporting multiple performance pricing models.

The company earns revenue by taking a margin between advertiser spend and publisher payouts while operating campaigns on CPM, CPC, CPI, CPA, CPL and CPT models. Its direct customers are advertisers, media buyers and affiliate marketers who buy traffic, and website owners, app developers and traffic arbitrageurs who integrate its tags and links to monetise their audiences and clicks.