AdMaven

AdMaven operates a two-sided advertising marketplace. On the demand side, it provides advertisers and agencies with a self-serve interface to buy traffic and optimise performance campaigns. On the supply side, it onboards publishers, app owners and traffic sources and monetises their inventory through the network. The company creates value by aggregating scale, packaging multiple ad formats, improving traffic quality and campaign performance through optimisation tools, and then earning a margin on transacted media spend.

AdMaven is an Israel-based performance advertising company operating a large-scale ad network and self-serve buying platform under the legal entity Tagzzoo Ltd. It connects advertisers, affiliates, agencies and brands with publisher inventory across web and mobile environments, with a strong emphasis on high-engagement formats such as pop, push, interstitial and video. Its publisher-facing tools help website owners, app developers and other traffic owners monetise audiences through multiple ad formats, reporting and optimisation features.

The company makes money by intermediating media spend: advertisers fund campaigns on CPC and CPM models, while publishers are paid based on delivered inventory and performance. AdMaven captures the spread between advertiser spend and publisher payouts, supported by optimisation, fraud filtering, campaign automation and broad traffic aggregation. Its direct customers are businesses on both sides of the marketplace rather than end-consumers.