AdMaven

AdMaven is an Israel-based performance advertising company operating a large-scale ad network and self-serve buying platform under the legal entity Tagzzoo Ltd. It connects advertisers, affiliates, agencies and brands with publisher inventory across web and mobile environments, with a strong emphasis on high-engagement formats such as pop, push, interstitial and video. Its publisher-facing tools help website owners, app developers and other traffic owners monetise audiences through multiple ad formats, reporting and optimisation features. The company makes money by intermediating media spend: advertisers fund campaigns on CPC and CPM models, while publishers are paid based on delivered inventory and performance. AdMaven captures the spread between advertiser spend and publisher payouts, supported by optimisation, fraud filtering, campaign automation and broad traffic aggregation. Its direct customers are businesses on both sides of the marketplace rather than end-consumers.