rtbmarket.com
rtbmarket.com is a programmatic ad platform connecting advertisers and publishers.
Analyst Perspective
RTBMarket appears to be a B2B programmatic advertising platform that facilitates automated media transactions between advertisers and publishers. Based on the provided product evidence, its core functionality includes real-time bidding, programmatic direct, audience targeting, publisher inventory monetisation, and campaign optimisation across web and in-app environments. The business appears to operate as a two-sided ad tech marketplace rather than as a publisher or agency. It likely generates revenue by taking a fee or margin on media spend and transactions flowing through its platform, potentially supplemented by platform-related targeting and optimisation services for digital advertisers, performance marketers, and online publishers.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about rtbmarket.com
Category Differentiation
This appears to be a programmatic advertising technology platform, not a consumer website, publisher, or retail marketplace. It should also be distinguished from generic RTB infrastructure vendors and broader ad tech suites with larger verified corporate footprints.
rtbmarket.com: About
RTBMarket appears to run a two-sided programmatic advertising platform that creates value by matching advertiser demand with publisher inventory through automated auctions and direct programmatic transactions. Its value proposition is operational efficiency in buying and selling media, combined with targeting and optimisation capabilities that aim to improve campaign performance and publisher yield.
How rtbmarket.com Works & Monetises
Business model analysis and core revenue streams
The most likely monetisation model is a percentage take-rate or platform fee tied to programmatic media spend and transactions between advertisers and publishers. Commercial mechanics likely include CPM- or CPC-linked campaign spend fees, exchange or platform margin on cleared inventory, and possibly bundled targeting or optimisation capabilities embedded within managed platform usage.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Ad Format
Recent Signals (rtbmarket.com)
Mobile Game Developer Monetizes With RTB.com
Mobile real-time bidding (RTB) is gaining traction in the mobile advertising market. Aeria Games, a Santa Clara-based mobile game developer, experimented with RTB.com, a new RTB startup and subsidiary of Manage.com, after trying networks such as W3i (now NativeX), AdMob and TapJoy. Since January, RTB.com reportedly delivered traffic that remained monetizing for Aeria Games, with proactive optimization when performance slowed. The platform provides transparent CPI cap estimates; Leach notes that at $3 US CPI, about 200 installs per day are possible, and at $4 US CPI, about 275 installs per day. Aeria also praised RTB.com’s easy-to-read dashboard and country- and device-targeting capabilities, while hoping for cohort analysis tools to improve retention insights. Fred Hsu, RTB.com’s founder and CEO, says the company will double down on targeting by building a data warehouse and expects an eight-figure run rate that could triple in six months. RTB.com serves nearly 100 customers, including Living Social and Hotel Tonight, and is rooted in Hsu’s previous venture Oversee.
Read original sourceShaving Performance; RTB To Go
Tuesday AdExchanger roundups cover attribution, programmatic advertising, mobile, data, and funding in the ad tech ecosystem. Convertro helps Dollar Shave Club attribute offline TV performance by comparing post-log data (actual ad runs) with pre- and post-visit activity, using brand searches and direct navigation as signals. RTB.com, founded by Fred Hsu, says it monitors billions of RTB impressions daily and values a user’s worth by device and location before bidding. Solve Media launches Mobile TYPE-IN ads; Unilever and Songza are early adopters, with Songza’s Elias Roman touting stronger ad economics and uninterrupted music. Topsy pursues local targeting via Twitter location data, though experts note accuracy and country-level repeat references remain issues. Fab.com raised $150 million; CEO Jason Goldberg emphasizes rapid growth and learning from mistakes. Samsung reportedly exits the desktop PC business to focus on mobile, with Gartner showing desktop shipment declines and tablet gains. The roundup also notes data-platform ambitions for Andorra and leadership moves at MailOnline and LSN Mobile, plus BuzzFeed/GE campaigns.
Read original sourcertbmarket.com: Frequently Asked Questions
What is RTBMarket?
RTBMarket appears to be a B2B programmatic advertising platform that connects advertisers with publishers through real-time bidding and related ad transaction tools.
Who uses RTBMarket?
Its users appear to be digital advertisers, performance marketers, and online publishers seeking automated media buying, selling, targeting, and monetisation.
How does RTBMarket make money?
It likely makes money through transaction-based fees or take-rates on programmatic media spend, with targeting and optimisation functionality supporting the platform economics.
Company Facts
- Core Segment
- AdTech Vendor
- Official Link
- rtbmarket.com