Tonefuse
Performance ad platform for music and OTT subscriber acquisition.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ToneFuse
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- Manhasset, New York, United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- tonefuse.com
What Tonefuse does
Tonefuse operates a specialised adtech model that combines demand-side campaign buying with access to a curated publisher network in music and entertainment. Advertisers use either a self-serve or platform-led buying workflow to run native, contextual and display campaigns aimed at subscriber growth, while publishers monetise their inventory through Tonefuse demand. The company creates value by matching streaming and OTT advertisers with relevant media environments and performance reporting, capturing revenue from media spend and campaign execution.
Category differentiation
Tonefuse is not a consumer music app, streaming service or artist platform. It is a B2B adtech offering focused on performance media buying and sponsored content for streaming and OTT advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tonefuse is a B2B advertising platform focused on performance marketing for music streaming and OTT media companies. Its main offer combines a DSP-style buying interface with contextual and native ad placements across a publisher network, helping advertisers acquire subscribers and measure campaign performance in near real time. The company operates under the Bandsintown Group following historical acquisition activity tied to ToneMedia and Cellfish. The business makes money by selling advertising campaigns to streaming platforms, digital entertainment brands and media buyers, using a mix of programmatic buying and managed sponsored content. Value is created through specialised audience access in music and entertainment environments, campaign optimisation, and publisher monetisation across a large international network.
Business model & monetisation
Tonefuse monetises through advertising spend flowing across its DSP-style platform and managed sponsored content products. Revenue comes from campaign fees, media margin or take-rate on spend, and managed-service economics tied to performance campaigns. Its publisher-side model includes revenue-share arrangements based on valid impressions, clicks or engagement events, creating a hybrid of adtech platform monetisation and network arbitrage.
- Programmatic campaign spend via DSP-style platform
- Percentage take-rate on media spend
- Managed sponsored content campaigns
- Service fee / media margin
- Publisher monetisation spread
- Media Arbitrage
- Reporting and optimisation services
- Bundled service economics
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Tonefuse LLC
IAB vendor record: 549
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7, 8, 9, 10
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Tonefuse
What is Tonefuse?
Tonefuse is a B2B advertising platform focused on performance campaigns for music streaming and OTT companies, combining DSP-style buying with contextual and native publisher inventory.
Who uses Tonefuse?
Its primary users are music streaming services, OTT platforms, digital entertainment brands and media buyers focused on subscriber acquisition.
How does Tonefuse make money?
It makes money from advertiser campaign spend through platform take-rates, media margin and managed-service fees tied to programmatic and sponsored content campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on Tonefuse
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.