Tonefuse

Tonefuse operates a specialised adtech model that combines demand-side campaign buying with access to a curated publisher network in music and entertainment. Advertisers use either a self-serve or platform-led buying workflow to run native, contextual and display campaigns aimed at subscriber growth, while publishers monetise their inventory through Tonefuse demand. The company creates value by matching streaming and OTT advertisers with relevant media environments and performance reporting, capturing revenue from media spend and campaign execution.

Tonefuse is a B2B advertising platform focused on performance marketing for music streaming and OTT media companies. Its main offer combines a DSP-style buying interface with contextual and native ad placements across a publisher network, helping advertisers acquire subscribers and measure campaign performance in near real time. The company appears to operate under the Bandsintown Group following historical acquisition activity tied to ToneMedia and Cellfish.

The business makes money by selling advertising campaigns to streaming platforms, digital entertainment brands and media buyers, using a mix of programmatic buying and managed sponsored content. Value is created through specialised audience access in music and entertainment environments, campaign optimisation, and publisher monetisation across a large international network.