targeting360
targeting360 is a managed programmatic advertising for retargeting, prospecting and display performance.
Analyst Perspective
targeting360 is a Germany-based managed advertising business focused on retargeting, prospecting and display performance campaigns for advertisers, particularly e-commerce merchants and marketing teams. It combines managed programmatic media buying with personalised creative production, audience analysis, tracking integration and campaign optimisation. The company also operates proprietary ad-serving technology that supports campaign delivery at scale. The business makes money primarily from performance-led advertising services rather than standalone software licensing. Its pricing is flexible across CPC, CPA, per-order, per-sale, CPM and hybrid models, indicating a mix of service fees and media margin linked to campaign outcomes. targeting360 is part of Oliro Group and operates as a wholly owned subsidiary of Oliro GmbH.
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Key insights about targeting360
Category Differentiation
This is a managed programmatic advertising and retargeting business, not a general-purpose consumer app or a standalone DSP vendor. It should also not be confused with the acquired Target Performance brand referenced in its ownership history.
targeting360: About
The company runs a managed-service advertising model for business clients. It uses proprietary campaign infrastructure, audience analysis and ad-serving technology to plan, buy, deliver and optimise display advertising across premium publisher inventory. Value is created by improving advertiser outcomes such as conversions, sales, reach and brand awareness, while reducing execution burden through full-service campaign management and included creative production.
How targeting360 Works & Monetises
Business model analysis and core revenue streams
Monetisation is centred on managed advertising services priced through performance and media-based commercial models. The company uses flexible billing including cost-per-click, cost-per-order, cost-per-sale, CPM and hybrid structures, suggesting revenue comes from campaign management fees, media buying margin and outcome-based performance fees rather than pure SaaS subscriptions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Service
Media Channel
Recent Signals (targeting360)
targeting360 @ NetworkxX – Präsenz zeigen. Beziehungen stärken.
Als engagierter Sponsor war targeting360 bei allen NetworkxX-Events im ersten Halbjahr 2025 mit an Bord – und mittendrin im Austausch...
Read original sourcetargeting360 @ NetworkxX – Präsenz zeigen. Beziehungen stärken.
Als engagierter Sponsor war targeting360 bei allen NetworkxX-Events im ersten Halbjahr 2025 mit an Bord – und mittendrin im Austausch...
Read original sourcetargeting360 @ NetworkxX – Präsenz zeigen. Beziehungen stärken.
Als engagierter Sponsor war targeting360 bei allen NetworkxX-Events im ersten Halbjahr 2025 mit an Bord – und mittendrin im Austausch...
Read original sourcetargeting360: Frequently Asked Questions
What is targeting360?
targeting360 is a Germany-based managed advertising business focused on retargeting, prospecting and display performance campaigns, supported by proprietary ad-serving technology.
Who uses targeting360?
Its users are business customers such as e-commerce retailers, brands, advertisers and in-house marketing teams that want customer acquisition, re-engagement and display campaign management.
How does targeting360 make money?
It makes money through managed advertising services using flexible pricing such as CPC, CPA, per-order, per-sale, CPM and hybrid campaign billing, alongside media buying margin.
Company Facts
- Founded
- 2015
- Headquarters
- Gredinger Straße 24a, 90453 Nürnberg
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- targeting360.de