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targeting360

Managed programmatic advertising for retargeting, prospecting and display performance.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
targeting360 GmbH
Entity type
COMPANY
Founded
2015
Headquarters
Gredinger Straße 24a, 90453 Nürnberg
Company size
<10
Market role
AdTech Vendor
Official website
targeting360.de

What targeting360 does

The company runs a managed-service advertising model for business clients. It uses proprietary campaign infrastructure, audience analysis and ad-serving technology to plan, buy, deliver and optimise display advertising across premium publisher inventory. Value is created by improving advertiser outcomes such as conversions, sales, reach and brand awareness, while reducing execution burden through full-service campaign management and included creative production.

Category differentiation

This is a managed programmatic advertising and retargeting business, not a general-purpose consumer app or a standalone DSP vendor. It should also not be confused with the acquired Target Performance brand referenced in its ownership history.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

targeting360 is a Germany-based managed advertising business focused on retargeting, prospecting and display performance campaigns for advertisers, particularly e-commerce merchants and marketing teams. It combines managed programmatic media buying with personalised creative production, audience analysis, tracking integration and campaign optimisation. The company also operates proprietary ad-serving technology that supports campaign delivery at scale. The business makes money primarily from performance-led advertising services rather than standalone software licensing. Its pricing is flexible across CPC, CPA, per-order, per-sale, CPM and hybrid models, indicating a mix of service fees and media margin linked to campaign outcomes. targeting360 is part of Oliro Group and operates as a wholly owned subsidiary of Oliro GmbH.

Business model & monetisation

Monetisation is centred on managed advertising services priced through performance and media-based commercial models. The company uses flexible billing including cost-per-click, cost-per-order, cost-per-sale, CPM and hybrid structures, suggesting revenue comes from campaign management fees, media buying margin and outcome-based performance fees rather than pure SaaS subscriptions.

Managed retargeting campaigns
Performance-based billing and media margin
Prospecting and customer acquisition campaigns
Managed service with media buying margin
Display reach and awareness campaigns
Campaign fees and CPM-based media spend
Ad-serving technology
Internal enablement rather than separate external monetisation

Products & capabilities

No products with linked sources are available in this view.

Programmatic stack & registry data

Registry entries and observed technical data do not establish certification, legal compliance or actual usage.

targeting360 GmbH

IAB vendor record: 752

Cookies declared
Yes
Non-cookie access declared
No
Declared purpose IDs
1, 2, 3, 4, 7, 9, 10
Declared feature IDs
3
Declared special purpose IDs
1, 2, 3

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Careers & open positions

Open positions indexed from verified career portals and applicant tracking systems.

PositionDepartmentLocationPosted
Account Manager(Mid-Level)Customer Success & Client OperationsNürnberg, Germany
Sales Manager(Mid-Level)Sales & Business DevelopmentNürnberg, Germany
Senior Sales Manager(Senior)Sales & Business DevelopmentNürnberg, Germany

Explore company relationships

Questions about targeting360

What is targeting360?

targeting360 is a Germany-based managed advertising business focused on retargeting, prospecting and display performance campaigns, supported by proprietary ad-serving technology.

Who uses targeting360?

Its users are business customers such as e-commerce retailers, brands, advertisers and in-house marketing teams that want customer acquisition, re-engagement and display campaign management.

How does targeting360 make money?

It makes money through managed advertising services using flexible pricing such as CPC, CPA, per-order, per-sale, CPM and hybrid campaign billing, alongside media buying margin.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

21 publicly documented primary sources and citations linked across the market graph.

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