Interactive Performance
German performance marketing agency for email, display and lead generation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Interactive Performance Deutschland GmbH
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Neumühlen 15, 22763 Hamburg
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- interactiveperformance.de
What Interactive Performance does
The company operates a services-led performance marketing model. It creates value by sourcing audiences, buying and placing media, running email and retargeting campaigns, validating leads, and reporting against campaign KPIs. Rather than licensing a broadly marketed SaaS platform, it appears to deliver hands-on execution for clients using a mix of proprietary workflows, ad serving, partner inventory, and external mailing list access.
Category differentiation
This is a German performance marketing services company, not a consumer app, publisher, or standalone marketing software platform. It should be understood as an outsourced agency-style operator focused on campaign execution and lead generation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Interactive Performance is a German performance marketing and digital advertising services firm operating as Interactive Performance Deutschland GmbH. It provides managed services across email marketing, display advertising, retargeting, pretargeting, lead generation, and premium publisher placements. The company serves brands, advertisers, and marketing teams that want outsourced campaign planning, audience targeting, creative support, lead acquisition, and ongoing optimisation rather than self-serve software. The business makes money through managed campaign fees and performance-based commercial models, especially in lead generation where validated outcomes appear central to pricing. Its operating model combines media execution, access to partner mailing lists and publisher inventory, audience modelling, and reporting. Customers are businesses buying acquisition, retention, and media buying services, with the company positioned closer to a specialised performance agency than a standalone software vendor.
Business model & monetisation
Interactive Performance monetises through managed service fees tied to campaign execution and performance outcomes. Lead generation uses transaction or outcome-based pricing, such as payment per validated lead or similar acquisition event. Email, display, retargeting, pretargeting, and premium placement services are more likely sold on campaign budgets, media management fees, and KPI-linked remuneration, potentially including margin on media or partner list access.
- Managed lead generation
- Performance-based pricing per validated lead or outcome
- Display and retargeting campaign management
- Campaign fee plus possible media margin
- Email marketing execution
- Managed service / campaign-based billing
- Premium placements
- Media planning and placement fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Interactive Performance Deutschland GmbH
IAB vendor record: 1445
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9
Products & market categories
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Interactive Performance
What is Interactive Performance?
Interactive Performance is a German performance marketing agency that runs managed email, display, retargeting, lead generation, and premium placement campaigns for business clients.
Who uses Interactive Performance?
Its customers are brands, advertisers, media buyers, and marketing or sales teams that need outsourced digital acquisition, retention, and lead generation services.
How does Interactive Performance make money?
It earns revenue from managed campaign fees and performance-based pricing, particularly for lead generation and other KPI-driven advertising services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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