Taptap Digital

Taptap Digital operates a B2B adtech platform model. It provides a proprietary demand-side platform and adjacent data products that help brands and agencies plan, activate and measure programmatic advertising across multiple channels. Value is created by combining media buying infrastructure with proprietary geospatial and mobility-driven audience intelligence, allowing customers to target audiences more precisely and assess physical-world outcomes such as store visits. The business also extends into retail media-oriented planning and retailer-agnostic offsite activation.

Taptap Digital is a Spanish adtech company that sells programmatic advertising software and data-driven activation tools to advertisers, agencies and programmatic trading teams. Its core offer is the Sonata Platform, an omnichannel demand-side platform combined with location intelligence, audience segmentation and offline-to-online attribution capabilities. Around that core, it offers specialised products for retail audience analysis, real-life contextual targeting, retail media activation and connected TV planning.

The company generates revenue from software access, media activation and data-enabled campaign services. Its customers use the platform to plan, buy and measure campaigns across display, mobile, DOOH, audio and CTV, with a particular emphasis on geospatial data, footfall measurement and linking media exposure to real-world outcomes. Financial evidence indicates the business is private, active, and backed by bd-capital following a 2021 buyout.