Taptap Digital
Omnichannel DSP with location intelligence and offline attribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Taptap Digital S.L.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- C/ Poeta Joan Maragall 1, Tetuán, 28020, Madrid, SPAIN
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- taptapdigital.com
What Taptap Digital does
Taptap Digital operates a B2B adtech platform model. It provides a proprietary demand-side platform and adjacent data products that help brands and agencies plan, activate and measure programmatic advertising across multiple channels. Value is created by combining media buying infrastructure with proprietary geospatial and mobility-driven audience intelligence, allowing customers to target audiences more precisely and assess physical-world outcomes such as store visits. The business also extends into retail media-oriented planning and retailer-agnostic offsite activation.
Category differentiation
Taptap Digital is a B2B advertising technology company, not the separate consumer mobile gaming platform often known as TapTap. It focuses on programmatic media buying, location intelligence and attribution rather than app distribution or consumer media publishing.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Taptap Digital is a Spanish adtech company that sells programmatic advertising software and data-driven activation tools to advertisers, agencies and programmatic trading teams. Its core offer is the Sonata Platform, an omnichannel demand-side platform combined with location intelligence, audience segmentation and offline-to-online attribution capabilities. Around that core, it offers specialised products for retail audience analysis, real-life contextual targeting, retail media activation and connected TV planning. The company generates revenue from software access, media activation and data-enabled campaign services. Its customers use the platform to plan, buy and measure campaigns across display, mobile, DOOH, audio and CTV, with a particular emphasis on geospatial data, footfall measurement and linking media exposure to real-world outcomes. Financial evidence indicates the business is private, active, and backed by bd-capital following a 2021 buyout.
Company news briefing
Briefing updated:
Taptap Digital has acquired Skyrise to accelerate European expansion and integrate agentic AI into its privacy-first location intelligence platform, with Skyrise maintaining its brand under current leadership. This acquisition builds on previous MENA expansion and leadership restructuring in Iberia, advancing bd-capital’s operator-led strategy to scale functional expertise across its portfolio. Additionally, the firm has prioritised sustainability through a collaborative study with JCDecaux to quantify the carbon footprint of programmatic Digital Out-of-Home campaigns.
Business model & monetisation
Taptap Digital monetises through a mix of platform fees and media-related revenue. The main commercial model is a DSP-style take rate or markup on programmatic media spend, supplemented by SaaS-style access to the Sonata platform and premium data products such as Retail Origins. It likely also earns managed service fees for omnichannel campaign activation and measurement, with pricing customised around spend levels, data usage, channels activated and geography.
- Programmatic media activation via DSP
- Percentage take-rate or media spend markup
- Platform access to Sonata and related tools
- SaaS / software subscription
- Location intelligence and retail analytics products
- Data-enabled software licensing
- Managed omnichannel campaign execution
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
TAPTAP Digital SL
IAB vendor record: 475
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Taptap Digital Acquires Skyrise to Expand European Footprint and Accelerate Global Expansion
Recorded impact score: 4.5/5
The transaction marks a major milestone in Taptap Digital's European growth strategy, creating a uniquely differentiated platform that combines audience design, location intelligence, omnichannel activation, and agentic AI to deliver privacy-first, outcome-driven advertising solutions at global scale.
Programmatic DOOH is the media channel with the lowest environmental impact, generating 0.0052 mg of CO2 emissions
Recorded impact score: 4/5
Sustainability is now a strategic priority for businesses across every sector. In line with this commitment, JCDecaux has worked with Taptap Digital to develop a study quantifying the carbon footprint of programmatic Digital Out-of-Home campaigns, or pDOOH.
Explore company relationships
Questions about Taptap Digital
What is Taptap Digital?
Taptap Digital is a Spanish adtech company that provides an omnichannel DSP and location intelligence products for advertisers and agencies.
Who uses Taptap Digital?
Its users are advertisers, media agencies, programmatic buying teams, retail marketers and planners that need data-driven campaign activation and measurement.
How does Taptap Digital make money?
It earns revenue from platform fees, take rates on programmatic media spend, data-enabled products and managed campaign services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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