Synkd
All-in-one B2B marketing platform with media buying and creative services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SYNKD UK LTD
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 7 Bell Yard, London, United Kingdom, WC2A 2JR
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- synkd.life
What Synkd does
Synkd operates a hybrid martech model combining subscription software with service-based upsells. The platform centralises campaign execution across owned channels such as email, SMS, and landing pages while also enabling paid media activation through access to publisher inventory. This creates value by reducing tool fragmentation for smaller marketing teams and agencies, while giving Synkd multiple monetisation levers across software access, campaign usage, media activity, and creative support.
Category differentiation
Synkd is a B2B marketing platform and services business, not a consumer app or a standalone publisher. It should also not be confused with a pure creative agency, because its core offer includes subscription software and campaign tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Synkd is a UK-based B2B marketing technology company operating a cloud platform that combines campaign management, landing page creation, email and SMS marketing, audience segmentation, reporting, and access to publisher advertising inventory. Its core proposition is to give marketing teams, SMBs, agencies, and resellers a single interface for managing owned and paid media activity. The company generates revenue primarily through tiered SaaS subscriptions with usage-based limits, supplemented by managed creative and campaign services through its in-house Imagine division and likely media activation revenue tied to advertising usage. It also operates a partner training and certification layer via Synkd Community, which supports ecosystem development and reseller enablement rather than representing a clearly separate core business line.
Business model & monetisation
The company primarily monetises through recurring SaaS subscriptions with tiered plans and usage-based limits tied to seats, communications volume, landing pages, and advertising activity. Additional revenue comes from creative and campaign services delivered through Imagine, and there is likely supplementary monetisation from media buying or managed activation associated with publisher inventory access. The overall model is a mix of subscription software, variable usage, and service upsell.
- Platform subscriptions
- Tiered SaaS plans with usage limits
- Creative and campaign services
- Service fee / retainer
- Advertising activation and media buying
- Spend-linked fees or take-rate
- Training and certification
- Subscription or programme fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Synkd UK Ltd.
IAB vendor record: 712
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Synkd
What is Synkd?
Synkd is a UK-based B2B marketing platform that combines campaign management, email and SMS marketing, landing pages, reporting, and access to publisher advertising inventory.
Who uses Synkd?
Its users are mainly SMB marketing teams, agencies, resellers, brands, and partners that need multi-channel campaign tools and, in some cases, creative execution support.
How does Synkd make money?
Synkd makes money primarily from tiered SaaS subscriptions, with additional revenue from creative services and advertising-related activation tied to its platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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