Cape.io
Cape.io is a campaign automation software for creative, compliance and ad delivery.
Analyst Perspective
IMD Media Limited, trading as Cape.io, is a UK-based AdTech software company that provides enterprise campaign workflow automation for advertisers, agencies and broadcasters. Its platform combines creative automation, validation, approvals and cross-channel ad delivery across linear TV, CTV, digital and social environments. The business has evolved from Peach into Cape.io following the 2025 rebrand and the earlier acquisition of Cape in 2022, consolidating campaign automation with delivery infrastructure and compliance tooling. The company generates revenue through enterprise SaaS licensing of a modular platform used by marketing, creative and media operations teams. Its customers buy Cape.io to reduce manual workflow steps, speed campaign activation, enforce quality and compliance, and manage global ad distribution through direct media and broadcaster integrations. The company is private, backed by Inflexion, and has expanded internationally through a series of acquisitions and investments.
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Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Cape.io
Category Differentiation
Cape.io is an enterprise advertising workflow and delivery software company, not a consumer media publisher or a foundational AI model provider. It sells B2B campaign operations software rather than ad inventory.
Cape.io: About
Cape.io sells enterprise software that sits in the operational layer between creative production, compliance review and media activation. It creates value by replacing fragmented manual advertising workflows with a unified system for planning, adapting, validating and distributing campaigns across multiple channels. The model benefits from recurring customer usage, deep workflow integration, and cross-sell between creative automation, ad validation and TV/CTV delivery modules.
How Cape.io Works & Monetises
Business model analysis and core revenue streams
Cape.io monetises through enterprise SaaS licensing with customised contracts based on workflow scope, campaign volume, market coverage, modules used and integration complexity. Core commercial streams include subscription access to the central campaign automation platform, additional licensing for creative automation and validation capabilities, and usage-linked value from cross-channel TV, CTV and digital delivery operations.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Cape.io: Frequently Asked Questions
What is Cape.io?
Cape.io is the trading brand of IMD Media Limited, a B2B advertising technology company that automates creative workflows, validation and cross-channel ad delivery.
Who uses Cape.io?
Global brands, media agencies, broadcasters, campaign operations teams, creative teams and compliance teams use Cape.io to run advertising workflows at scale.
How does Cape.io make money?
Cape.io makes money through enterprise SaaS licensing for its campaign automation platform and related modules such as creative automation, validation and TV or CTV delivery.
Company Facts
- Founded
- 1996
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- cape.io