Paid Media Campaign Workflow Automation · AdTech Vendor · MarTech Vendor
Cape.io
Campaign automation software for creative, compliance and ad delivery.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- IMD Media Limited
- Entity type
- COMPANY
- Founded
- 1996
- Headquarters
- United Kingdom
- Company size
- 201–500
- Market cluster / sector
- Paid Media Campaign Workflow Automation
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- cape.io
What Cape.io does
Cape.io sells enterprise software that sits in the operational layer between creative production, compliance review and media activation. It creates value by replacing fragmented manual advertising workflows with a unified system for planning, adapting, validating and distributing campaigns across multiple channels. The model benefits from recurring customer usage, deep workflow integration, and cross-sell between creative automation, ad validation and TV/CTV delivery modules.
Category differentiation
Cape.io is an enterprise advertising workflow and delivery software company, not a consumer media publisher or a foundational AI model provider. It sells B2B campaign operations software rather than ad inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
IMD Media Limited, trading as Cape.io, is a UK-based AdTech software company that provides enterprise campaign workflow automation for advertisers, agencies and broadcasters. Its platform combines creative automation, validation, approvals and cross-channel ad delivery across linear TV, CTV, digital and social environments. The business has evolved from Peach into Cape.io following the 2025 rebrand and the earlier acquisition of Cape in 2022, consolidating campaign automation with delivery infrastructure and compliance tooling. The company generates revenue through enterprise SaaS licensing of a modular platform used by marketing, creative and media operations teams. Its customers buy Cape.io to reduce manual workflow steps, speed campaign activation, enforce quality and compliance, and manage global ad distribution through direct media and broadcaster integrations. The company is private, backed by Inflexion, and has expanded internationally through a series of acquisitions and investments.
Business model & monetisation
Cape.io monetises through enterprise SaaS licensing with customised contracts based on workflow scope, campaign volume, market coverage, modules used and integration complexity. Core commercial streams include subscription access to the central campaign automation platform, additional licensing for creative automation and validation capabilities, and usage-linked value from cross-channel TV, CTV and digital delivery operations.
- Enterprise platform subscriptions
- Software Subscription
- Creative automation modules
- Software Subscription
- Validation and compliance modules
- Software Subscription
- Usage-linked delivery and activation scale
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Compliance-first campaign automation software for enterprises and agencies.
Cross-channel advertising software for creative, media and measurement.
CTV-first ad serving, creative and measurement software for enterprises.
Modular SaaS for media operations, marketing data and finance workflows.
AI operating system for advertising workflow and campaign execution.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Cape.io named a G2 High Performer in Fall 2026: What clients say
Recorded impact score: 2/5
Cape.io was named a High Performer in G2's Fall 2026 reports. Also, Reporting Intelligence is now live in Cape Creative Automation.
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Questions about Cape.io
What is Cape.io?
Cape.io is the trading brand of IMD Media Limited, a B2B advertising technology company that automates creative workflows, validation and cross-channel ad delivery.
Who uses Cape.io?
Global brands, media agencies, broadcasters, campaign operations teams, creative teams and compliance teams use Cape.io to run advertising workflows at scale.
How does Cape.io make money?
Cape.io makes money through enterprise SaaS licensing for its campaign automation platform and related modules such as creative automation, validation and TV or CTV delivery.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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