ADGENTIC AI

Changes in Leadership and Team Structure at Adgentic AI

The current version of the webpage introduces a new leadership team, including Tim Höchel as Founder & Chairman, Dagmar Höchel as CEO & Co-Founder, and several other key executives such as Lior Oren (CTO) and Christian Iff (CGO). Additionally, new board members Lutz Mieschke and Hans Matthijsse are highlighted, indicating a significant shift in company leadership and strategic direction.

Euro Round-Up is now EMEA Round-Up! : New 'O2 Wallet'; FT Kills iOS App; Rubicon Grows Euro Team; AdGent Digital Lands 'The Telegraph'; Criteo Launches Next 'Code of Duty' - ExchangeWire.com

European Round-Up covers significant developments in mobile payments and digital advertising across Europe. O2 announced the launch of O2 Wallet, a secure digital wallet enabling Money Messages to transfer money between UK mobile numbers (£1–£500), mobile shopping with price comparisons from over 100 retailers, and digitization of debit/credit cards into a Visa prepaid account with both virtual and physical cards. It includes security emphasis around PINs, passwords, and remote server storage. The Financial Times is phasing out its iOS app in favor of a HTML5 web app, following its acquisition of Assanka and the formation of FT Labs, with a hack day planned May 23–24. Rubicon Project revealed European expansion with new hires Valerie Latronche and Alexandra Jarry and the promotion of Julien Gardes to France Country Manager, plus James Stevens commenting on strategy. Telegraph Media Group signed AdGent Digital’s AdTouch tablet advertising platform for Telegraph.co.uk, and Criteo launched Code of Duty to attract about 100 engineers for its Paris-based R&D hub.

‘Affluent’ Ad Net Martini Media Shifts To Programmatic

Martini Media, an online ad network focused on affluent young audiences, is shifting toward programmatic trading by launching a private marketplace that extends its Martini Live exchange (introduced in 2012). The new marketplace aims to blend real-time bidding with guaranteed, premium inventory, including video-enabled rich media units and integration of first-, second-, and third-party data, targeting audiences earning $100,000+ annually. Premium is defined by guaranteed inventory, premium IAB Rising Stars units, video, data integration, and TV-like measurement via GRPs or Nielsen Online Campaign Ratings. The debut is timed ahead of the 2013 Television Network Upfronts and the New Digital Upfronts. Partners for the launch include AdGent, AppNexus, Forbes, nPario, and MOAT. Martini Live will continue to operate alongside the programmatic marketplace, with expectations that programmatic share will grow from 20% last year to 30% this year and 50% next year.