Sprout Social
Social media management SaaS for publishing, engagement and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sprout Social, Inc.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 131 South Dearborn St., Suite 700, Chicago, Illinois 60603
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Ticker
- SPT
- Official website
- sproutsocial.com
What Sprout Social does
Sprout Social operates a B2B SaaS model centred on recurring subscriptions for access to its social media management platform. The company creates value by consolidating multiple social workflow functions into one environment, increasing operational efficiency for customer teams and making the platform harder to replace once embedded into daily processes. It extends account value through add-on modules, enterprise-grade analytics, compliance tooling, government-specific packaging and advisory services.
Category differentiation
This is a B2B social media management software company, not a consumer social network or an advertising buying platform. It is distinct from broader customer experience suites by centring on social publishing, engagement, listening and related analytics workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sprout Social is a US-based public B2B software company that sells a cloud platform for managing social media publishing, engagement, listening, analytics and related collaboration workflows. Its products are used by marketing teams, social media managers, customer care teams, agencies, communications teams and public sector users to plan content, handle inbound interactions, monitor brand sentiment and report on performance across major social networks. The company makes money primarily through recurring software subscriptions priced by tier and seat, with additional revenue from premium analytics modules, specialised compliance-oriented products and enterprise support services. Recent acquisitions expanded the platform into sentiment analysis and AI-assisted listening, influencer marketing and predictive media intelligence, broadening its value proposition beyond basic social scheduling into a wider social intelligence and communications workflow stack.
Company news briefing
Briefing updated:
Sprout Social continues its strategic pivot towards high-value enterprise accounts, supported by its recognition as a Visionary in the Gartner Magic Quadrant for Social Media Management and Listening. Recent company research underscores the expanding influence of employee-generated content and consumer-driven influencer purchasing behaviors, reinforcing its core positioning in social intelligence and ecosystem integrations.
Business model & monetisation
The company primarily monetises through seat-based SaaS subscriptions with tiered pricing, including standard packaged plans and custom enterprise contracts. It also generates expansion revenue from paid add-ons such as Premium Analytics, specialised modules such as Guardian and NewsWhip, and higher-touch services such as Premier Success. Commercial growth therefore comes from new logo acquisition, seat expansion, feature upgrades, enterprise upsell and module cross-sell.
- Core social media management platform subscriptions
- Seat-based SaaS tiers
- Enterprise plans and custom contracts
- Custom annual SaaS agreements
- Premium Analytics and specialised product add-ons
- Module upsell
- Managed success and consulting services
- Service fee / retainer
- Government and regulated-industry packaging
- Specialised SaaS contracts
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Later
Social media, influencer marketing, and creator commerce software platform.
- Pulsar Group
Communications intelligence and media monitoring software group.
- Hootsuite
Social media management software for publishing, listening, analytics, and workflows.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
B2B brands boost creator video to counter AI slop and enhance AI search
Influencer Marketing · Recorded impact score: 2/5
B2B brands are increasingly using creator video to differentiate themselves from AI-generated marketing content and to build credibility with buyers who rely on AI recommendations. According to creator marketing platform Billo, B2B creator video usage surged 55% year-over-year and nearly quadrupled since 2023. IAB research indicates that credible creator reviews boost consumer confidence in AI recommendations for 65% of consumers. Expertise and track record matter more than audience size; consumers prioritize proven track records (46%), consistency (40%), and demonstrated expertise (36%) over follower count (21%). Creator content is most valuable during the research phase, helping buyers discover, compare, and evaluate products. B2B marketers are advised to focus on trials, signups, and pipeline rather than just views and clicks, as B2B buying cycles are longer and involve multiple stakeholders.
- B2B creator video usage increased by 55% year-over-year and nearly quadrupled since 2023, per Billo.
- IAB found that credible creator reviews increase consumer confidence in AI recommendations for 65% of consumers.
Creator Economy Trends for Q4 2026
Creator Economy · Recorded impact score: 2/5
As the creator economy approaches a projected half-trillion dollars by 2027, the article outlines the key trends and shifts creators and brands should expect entering Q4 2026. Notable developments include creators increasingly taking on Hollywood roles, with Disney hosting its first creator event. The trend of creators joining corporate C-suites is becoming more substantive, as seen with Blenders and Jordan Howlett. Employee creator programs are growing, with Sprout Social reporting 40% of consumers discovering products via employee content. YouTube's upcoming monetization threshold increase in February 2027 is prompting creators to diversify revenue streams. The article provides an 'In and Out' list covering topics like regulation, AI's role, creator marketplaces, contract transparency, and the rise of creator agencies versus traditional ones.
- Creator economy expected to reach half a trillion dollars by 2027.
- Disney hosting its first two-day creator event in mid-September 2026.
Marketers Misuse Influencer Marketing: Awareness vs. Sales
Influencer Marketing · Recorded impact score: 2/5
New research from Sprout Social and the Journal of Business Research reveals a critical disconnect: consumers increasingly buy based on influencer recommendations, but most marketers still treat influencer campaigns as an awareness channel. Two-thirds of consumers made an influencer-driven purchase in the past year, yet only 24% of marketers cite direct sales as a primary goal. Algorithmic feeds are reducing the importance of follower counts, and lower-funnel strategies that give creators creative freedom prove more effective for driving sales. Marketers are increasing budgets without aligning metrics to desired outcomes, risking inefficient spending.
- Two-thirds of consumers made at least one purchase based on an influencer recommendation in the past year.
- Half of marketers say brand awareness is a primary reason for using influencer marketing, vs. 24% citing direct sales.
Annabel Harris: Brands Breaking Free from the Algorithm
Influencer & Creator Marketing · Recorded impact score: 1/5
On the sidelines of CreatorFest, Annabel Harris, Account Director at The Goat Agency, told Hello Partner that brands should move beyond chasing short-lived trends and instead use strategic moments (for example, the London Marathon) and repurpose proven creator content into unexpected channels such as digital out-of-home or blogs. Harris recommended exploring emerging communities like Reddit — which the article says is now the fourth most-visited social network in Britain — and highlighted the value of subscription-based creator models (citing Substack) as creators increasingly act like journalists. The piece references Sprout Social research showing one-third of consumers find brands jumping on trends “embarrassing.”
- Annabel Harris is Account Director at The Goat Agency.
- Hello Partner interviewed Harris on the sidelines of CreatorFest; the article was published 2026-08-05.
Investor Presentation Released: Sprout Social
financials · Recorded impact score: 4/5
AI parsed presentation narrative: Sprout Social is executing a strategic pivot toward high-value enterprise accounts, leveraging advanced social intelligence tools and deep ecosystem integrations like Salesforce to drive higher Average Contract Value. Management is focused on balancing growth with profitability, aiming for a 30% Rule of 40 target by 4Q 2027 through increased account penetration and operating leverage. Key tailwinds mentioned: Enterprise Social Sophistication, Ecosystem Integration.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Software Engineer, Platform (Java)(Mid-Level) | Engineering | Remote Poland | |
| Sr. Applied AI/ML Scientist(Senior) | Engineering | Remote Ireland | |
| Senior Director, Decision Analytics(Director) | Engineering | Remote US |
Explore company relationships
Questions about Sprout Social
What is Sprout Social?
Sprout Social is a B2B SaaS platform for managing social media publishing, engagement, listening, analytics and related collaboration workflows.
Who uses Sprout Social?
It is used by marketing teams, social media managers, customer care teams, agencies, communications teams, government users and regulated-industry enterprises.
How does Sprout Social make money?
It earns revenue mainly from recurring seat-based SaaS subscriptions, enterprise contracts, premium add-ons and consulting-style customer success services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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