Agorapulse
B2B social media management software for publishing, listening and reporting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Agorapulse SAS
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 35 Boulevard de Sébastopol, 75001 Paris, France
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- agorapulse.com
What Agorapulse does
Agorapulse operates a B2B SaaS model centred on recurring subscription revenue from social media management software. It creates value by consolidating multiple social workflows into a single system: publishing, engagement, listening, analytics, collaboration, advocacy, and reporting. This reduces tool sprawl for marketing teams and agencies, improves operational efficiency, and increases switching costs as customers embed approval workflows, reporting templates, and cross-account management into daily work.
Category differentiation
Agorapulse is a B2B social media management software provider, not a social network or advertising buying platform. It is closer to Hootsuite or Sprout Social than to a DSP, agency, or consumer app.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Agorapulse is a French B2B software company that provides a subscription-based social media management platform for marketing teams, agencies, PR teams, and other organisations managing multiple social accounts. Its core product combines social publishing, inbox management, listening, analytics, reporting, collaboration, advocacy, and related workflow tools in one interface. The platform is designed to help teams schedule content, monitor brand conversations, respond to interactions, track performance, and demonstrate ROI across social channels. The company primarily makes money through tiered SaaS subscriptions with per-user and feature-based pricing, plus paid add-ons for advanced capabilities such as listening and reporting. Its acquisition of Mention broadened its monitoring and listening capability, reinforcing its position as a wider digital presence management platform rather than a narrow posting tool. Customers are business users rather than consumers, with particular relevance for mid-market teams and agencies that need collaboration, approvals, and cross-account management.
Company news briefing
Briefing updated:
Agorapulse has launched 'Archie', an AI-driven social media tool intended to optimise content production while preserving a brand's specific strategy and voice. This initiative addresses the proliferation of AI-generated noise on digital platforms, a challenge the company recently highlighted in its strategic guidance on effective social media writing. These updates indicate a focus on helping users differentiate their messaging through strategic content creation rather than automated volume.
Business model & monetisation
The company monetises via tiered SaaS subscriptions, typically priced by seats, number of social profiles, and access to advanced features. Core revenue comes from paid plans for the main social media management platform, while add-on or higher-tier monetisation comes from advanced listening, reporting, and enterprise-grade capabilities. Enterprise packages appear to use custom pricing, increasing contract value through broader team deployment and additional modules.
- Core social media management subscriptions
- Software Subscription
- Advanced listening modules
- Software Subscription
- Reporting and analytics upgrades
- Software Subscription
- Enterprise custom plans
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Head of Content(Director) | Marketing & Growth | Paris, Europe, Canada · Fully Remote |
Explore company relationships
Questions about Agorapulse
What is Agorapulse?
Agorapulse is a B2B social media management platform for publishing, engagement, listening, analytics, reporting, and team collaboration.
Who uses Agorapulse?
It is used by social media managers, marketing and PR teams, agencies, analysts, and organisations managing multiple social accounts.
How does Agorapulse make money?
It makes money through tiered SaaS subscriptions, seat-based pricing, feature-based plans, and higher-value add-ons such as listening and advanced reporting.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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