Showpad
Sales enablement software for content, readiness, engagement and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Showpad NV
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Showpad NV, Moutstraat 62, 9000 Gent, Belgium (company ID 836.159.992 – RPR Gent)
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- showpad.com
What Showpad does
Showpad operates a recurring B2B SaaS model built around a multi-module sales enablement platform. It creates value by centralising revenue content, embedding workflows into CRM and email tools, improving seller readiness, capturing buyer engagement data and linking these signals to performance analytics. The platform is extensible through APIs, SDKs and integrations, which increases fit within enterprise revenue tech stacks. Professional services support implementation, integration and adoption, helping expand enterprise account value and retention.
Category differentiation
Showpad is not an advertising, adtech or consumer media platform. It is a B2B sales enablement software vendor focused on enterprise revenue teams and adjacent professional services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Showpad is a Belgian B2B software company focused on sales enablement and revenue enablement. Its platform helps enterprise revenue teams organise and govern sales content, train and certify sellers, share content with buyers, track engagement, and measure the commercial impact of content and seller activity. It also offers AI-assisted workflow features, APIs and integrations, and professional services to support deployment and adoption. The company generates revenue primarily from enterprise SaaS subscriptions sold as modular or bundled contracts, with additional income from premium features and professional services. Its direct customers are marketing teams, sales enablement leaders, revenue operations teams, sales managers, IT teams and other enterprise stakeholders responsible for sales productivity and buyer-facing workflows.
Company news briefing
Briefing updated:
Showpad and Bigtincan have been acquired and merged by Vector Capital to establish a new category in AI-native revenue effectiveness for field sales organisations. This consolidation follows the full integration of their technologies into a unified platform designed for mobile-first selling. In tandem with this strategic realignment, Hendrik Isebaert has been named CEO, while co-founders Louis Jonckheere and Pieterjan Bouten have moved to the board as Director and Chairman, respectively, to oversee the company’s next phase of growth.
Business model & monetisation
The company monetises through enterprise SaaS subscriptions, typically priced by user volume, feature modules and service level. Core revenue likely comes from bundled platform contracts spanning content management, sales readiness, buyer engagement and analytics, with upsell potential from AI functionality such as GenieAI, advanced analytics, developer extensibility and premium support. Additional revenue comes from paid professional services covering implementation, configuration, integration and training.
- Core platform subscriptions
- Software Subscription
- Add-on modules and advanced analytics
- Software Subscription
- AI-enhanced functionality and premium capabilities
- Software Subscription
- Implementation, configuration and training services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Seismic
Enterprise sales enablement software for content, learning and buyer engagement.
- Optimizely
Enterprise digital experience and experimentation software platform.
- FORM
Frontline workflow and retail execution software for enterprise field teams.
- Sitecore
Enterprise digital experience software for content, data and personalisation.
- Aprimo
Enterprise marketing operations and digital asset management software provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sr Product Designer(Senior) | Product | Pune | |
| Chief Architect / VP of Architecture(VP) | Engineering | Multi-Location (3 Locations) | |
| Software Engineer, Backend(Mid-Level) | Engineering | Bucharest | |
| Senior Marketing Analyst, Reporting & Insights(Senior) | Marketing | Pune | |
| Business Development Representative(Junior) | Sales | Multi-Location (2 Locations) |
Explore company relationships
Questions about Showpad
What is Showpad?
Showpad is a B2B sales enablement software platform for managing sales content, training revenue teams, engaging buyers and measuring performance.
Who uses Showpad?
It is used by marketing teams, sales enablement leaders, revenue operations teams, sales managers, IT teams and enterprise revenue organisations.
How does Showpad make money?
It makes money mainly from enterprise SaaS subscriptions, with additional revenue from premium features, add-ons and professional services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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