Setupad
Publisher monetisation software for header bidding and consent management.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Setupad SIA
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Strelnieku street 8-40, Riga, LV-1010, Latvia
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- setupad.com
What Setupad does
Setupad provides B2B monetisation infrastructure to digital publishers. Its core value proposition is to simplify header bidding, SSP connectivity, consent compliance and ad stack management through hosted software and implementation layers that reduce operational complexity for publisher teams. Revenue is generated through a mix of SaaS platform fees, usage-based pricing linked to ad requests, enterprise agreements and monetisation services associated with improving publisher yield.
Category differentiation
Setupad is a publisher monetisation and header bidding software provider, not a consumer app or a demand-side buying platform for advertisers. It should be distinguished from larger SSPs by its focus on publisher-side stack control, Prebid management and related tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Setupad is a Latvia-based publisher monetisation technology company focused on helping digital publishers manage and improve programmatic advertising revenue. Its product set includes a self-serve Prebid and SSP management platform, a header bidding wrapper, a consent management platform and a WordPress integration layer. The company serves publishers, media owners and ad operations teams that want more direct control over their monetisation stack and tighter integration with Google Ad Manager and demand partners. The business makes money through software fees and monetisation-related commercial arrangements tied to publisher usage and revenue performance. Its pricing combines SaaS-style subscriptions or usage-based charges with enterprise contracts and managed monetisation services. Financial data indicates the company was acquired by Signia Group in 2017, although the Setupad brand continues to operate.
Company news briefing
Briefing updated:
Setupad has prioritised publisher revenue recovery through the promotion of alternative programmatic identity signals as the industry transitions away from third-party cookies. The company is also emphasising ad quality control by advocating for the implementation of inventory blocklists across Google Ad Manager and SSPs to protect brand reputation. These initiatives focus on maintaining yield and inventory integrity within the evolving digital advertising ecosystem.
Business model & monetisation
Setupad monetises through a blended B2B software and publisher monetisation model. Its self-serve platform uses tiered SaaS and usage-based pricing, including free access, per-ad-request charging and custom enterprise contracts with minimum spend commitments. Additional revenue comes from managed monetisation arrangements, implementation support and yield-related commercial take rates or fees connected to programmatic demand integrations.
- Self-serve monetisation platform fees
- Software Subscription
- Usage-based ad request pricing
- Pay-per-Use
- Enterprise monetisation contracts
- Service Fee
- Managed monetisation or revenue-share arrangements
- Percentage Take-Rate
- CMP and ancillary publisher tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SIA Setupad
IAB vendor record: 1241
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 1,990 · setupad.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Content Marketing Manager(Mid-Level) | Marketing | Riga |
Explore company relationships
Questions about Setupad
What is Setupad?
Setupad is a Latvia-based B2B publisher monetisation company that provides header bidding, SSP management, consent management and CMS integration tools for digital publishers.
Who uses Setupad?
Its users are digital publishers, media owners, website operators, WordPress publishers and ad operations teams that manage web advertising inventory.
How does Setupad make money?
It makes money through SaaS subscriptions, usage-based pricing tied to ad requests, enterprise contracts and some monetisation-related service or revenue-share arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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