Setupad

Setupad provides B2B monetisation infrastructure to digital publishers. Its core value proposition is to simplify header bidding, SSP connectivity, consent compliance and ad stack management through hosted software and implementation layers that reduce operational complexity for publisher teams. Revenue is generated through a mix of SaaS platform fees, usage-based pricing linked to ad requests, enterprise agreements and monetisation services associated with improving publisher yield.

Setupad is a Latvia-based publisher monetisation technology company focused on helping digital publishers manage and improve programmatic advertising revenue. Its product set includes a self-serve Prebid and SSP management platform, a header bidding wrapper, a consent management platform and a WordPress integration layer. The company serves publishers, media owners and ad operations teams that want more direct control over their monetisation stack and tighter integration with Google Ad Manager and demand partners.

The business makes money through software fees and monetisation-related commercial arrangements tied to publisher usage and revenue performance. Its pricing appears to combine SaaS-style subscriptions or usage-based charges with enterprise contracts and managed monetisation services. Financial data indicates the company was acquired by Signia Group in 2017, although the Setupad brand continues to operate.