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Astra Adblocker: Werbung vs. Werbung

German beer brand Astra unveiled a branded ad blocker called the Astra Banner Blocker to replace online banners with Astra advertising. It aims to reach users running ad blockers by offering an Astra-branded alternative rather than blocking content outright. The blocker uses roughly 400 distinct banners across 20 Astra motifs, including classics from 1999 to today, and is available for Chrome, Safari, and Firefox. It launched on December 13, 2013 on the Astra website and in the Astra Shop, free of charge. Estimates suggest up to 20% of internet users employ ad blocking software (Adblock Plus). Industry commentary includes Matthias Ehrlich, President of the German Association of Digital Economy (BVDW), who argues that online advertising must improve in quality to remain viable. The development was handled by DRID, a display advertising specialist and long-time partner of Astra’s agency Philipp und Keuntje.

Neuer Standort und neues Motto bei Philipp und Keuntje

Philipp und Keuntje, a Hamburg-based creative agency founded in 1999 by Hartwig Keuntje and Dominik Philipp in a former community hall in St. Pauli, has moved to a new agency house. The relocation enables faster, more intense collaboration among teams and accompanies a renewed cultural stance expressed in the motto 'new is normal.' The leadership now comprises Torben Hansen along with Dominik Philipp, Hartwig Keuntje, and Wolfgang Block. The agency is expanding its Content Marketing practice with a journalist hub on the fifth floor that produces editorial content for websites, social media, and client magazines, and is strengthening its Social Media and eCommerce projects. Philipp und Keuntje lists clients such as Audi, Jägermeister, Astra and Telekom, and recently won the Norddeutsche Klassenlotterie (NKL). The firm presents itself as a 'mover' agency, emphasizing curiosity and delivering fresh impulses to both new and long-standing clients.

Plateo führt Astra Satelliten-TV in den Social Media Kosmos

Plateo, a marketing agency, led a social media initiative for Astra Deutschland to enhance the satellite-TV brand's presence. The campaign centers on Facebook engagement, including a photo contest titled 'Goodbye, analog!' inviting fans to share images of their old receivers and explain how they will use them after the analog shutdown on April 30, 2012. Plateo also established and manages Astra Deutschland's official YouTube channel to present the brand as modern and innovative and to deliver targeted messages. The aim is to obtain direct user feedback on the analog switch-off and to boost brand perception through social channels. Plateo reports that these activities have positively affected search rankings, achieving high placements in Google search results.