Remazing

OMR Festival 2026 Stand Parties Lineup Announced

OMR Festival 2026 will take place on 5–6 May 2026 at Hamburg Messe, with the organiser expecting about 70,000 visitors, over 800 speakers and more than 1,000 exhibitors and partners. The publisher lists evening programming across halls including live concerts (artists such as SSIO, ZAH1DE, Mark Forster and David Puentez) and a series of partner booth parties in premium halls A1 and A4. A new open "OMR Afterwork" on 5 May from 18:00 in Hall B6 will feature DJ Soulchild and curated music and lighting across expo stands; organisers named participating teams such as KARTON]izza, Studio84.ai, Digital Masters, Bundesverband Deutsche Startups, VAULO, finperks, AIomatic and morefire. The article provides a timetable and a roster of partner stand parties (Globalist/Brevo/Meta; Unzer; addfame; Remazing x DAZN; Qonto; CREW10; Braze; Mollie; SAP; PAIR Finance; BAT; findling) with most events starting around 17:00–18:00 on 5 May.

Millionen-Investment für Remazing: Agenturen spekulieren auf weiteres Wachstum mit Amazon

Swedish-born, London-based private equity firm IK Partners has acquired a significant minority stake in Hamburg-based Amazon specialist agency Remazing via its IK Small Cap III fund; financial details and exact share size were not disclosed. Industry sources and OMR analysis estimate Remazing’s enterprise valuation in the mid‑double‑digit millions of euros (roughly €25–35m). Remazing, founded in 2016 by Hannes Detjen (with co‑founder Emil Beck), works with more than 100 clients across 15 markets and reported a €2.4m profit for fiscal year 2020. The capital injection is intended to accelerate growth, expand marketplace offerings beyond Amazon, develop technology and pursue M&A (“buy‑and‑build”) opportunities. The article situates the deal in a wider trend of private‑equity investment and consolidation among Amazon agencies (examples: Grow Digital Group’s 51% takeover of Prime Up; Finc3’s merger with Fortress Brand; Dept/factor‑a deals), highlighting PE strategies to scale marketplace marketing businesses.

Amazon Shopper Report 2022: Market Insights

Remazing and Appinio publish the Amazon Shopper Report 2022, detailing German and international online shopping habits and the role of Amazon in e-commerce and advertising. The survey finds Amazon is the top information source and marketplace in several countries. In Germany, 86% of participants have ordered on Amazon at least once, and 91% know the platform. Prime adoption is high among German shoppers, with about 70% holding a Prime account. Respondents cite fast delivery and product selection as primary reasons to shop on Amazon, while price is a less frequent motivator. The study notes a price increase for Prime of up to 43% in Europe, with German subscribers paying roughly €20 more per year from mid-September 2022 onward. Amazon also launched Freevee in Germany, expanding ad-supported streaming. The report highlights mobile shopping, product search starting on Amazon (65% in Germany), and a strong positive sentiment toward Amazon (around 90% positive in Germany). It also identifies competitors like eBay and OTTO.