Nozzle
Nozzle is a amazon customer analytics software for brands, sellers and agencies.
Analyst Perspective
Nozzle.AI Limited is a UK-based B2B software company that provides customer analytics and marketing optimisation tools for Amazon sellers, consumer brands, agencies, and aggregators. Its core product consolidates Amazon retail, advertising, and customer-level data into a single analytics environment used to measure lifetime value, acquisition cost, retention, cohort behaviour, and product profitability. The company also offers a managed service for brands that want outsourced analytics and growth support. The business generates revenue through recurring SaaS subscriptions and premium service engagements. Its customers are businesses that sell on Amazon and need better profitability visibility than standard marketplace reporting provides. Strategically, Nozzle sits at the intersection of martech, e-commerce analytics, and retail media measurement, with a narrow but commercially relevant specialism in Amazon-centric decision support.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Nozzle
Category Differentiation
Nozzle is not a generic web analytics suite or an Amazon marketplace agency. It is a B2B analytics platform and managed service focused on Amazon customer profitability and growth measurement.
Nozzle: About
Nozzle creates value by turning fragmented Amazon retail and advertising data into decision-ready analytics for marketplace operators. The company sells access to proprietary analytics software on a recurring basis and extends that core platform with managed services for customers that want hands-on reporting, KPI monitoring, and growth optimisation. Its model blends product revenue with service revenue, while its ownership by Optimizon improves commercial access to Amazon-focused brands and agencies.
How Nozzle Works & Monetises
Business model analysis and core revenue streams
Nozzle monetises through recurring software subscriptions for platform access and through premium managed-service fees for outsourced analytics and growth support. Commercial packaging is based on account scope, data usage, and feature access, with separate value capture from agency-oriented multi-account workflows and higher-touch enterprise support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Nozzle: Frequently Asked Questions
What is Nozzle?
Nozzle is a B2B analytics platform and managed service for Amazon brands, sellers, agencies, and aggregators.
Who uses Nozzle?
Amazon-focused consumer brands, marketplace sellers, agencies, and portfolio operators use Nozzle to measure LTV, CAC, retention, and profitability.
How does Nozzle make money?
Nozzle generates revenue from recurring SaaS subscriptions and paid managed-service engagements for outsourced analytics and optimisation.
Company Facts
- Founded
- 2020
- Headquarters
- United Kingdom
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- nozzle.ai