Nozzle
Amazon customer analytics software for brands, sellers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Nozzle.AI Limited
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- nozzle.ai
What Nozzle does
Nozzle creates value by turning fragmented Amazon retail and advertising data into decision-ready analytics for marketplace operators. The company sells access to proprietary analytics software on a recurring basis and extends that core platform with managed services for customers that want hands-on reporting, KPI monitoring, and growth optimisation. Its model blends product revenue with service revenue, while its ownership by Optimizon improves commercial access to Amazon-focused brands and agencies.
Category differentiation
Nozzle is not a generic web analytics suite or an Amazon marketplace agency. It is a B2B analytics platform and managed service focused on Amazon customer profitability and growth measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Nozzle.AI Limited is a UK-based B2B software company that provides customer analytics and marketing optimisation tools for Amazon sellers, consumer brands, agencies, and aggregators. Its core product consolidates Amazon retail, advertising, and customer-level data into a single analytics environment used to measure lifetime value, acquisition cost, retention, cohort behaviour, and product profitability. The company also offers a managed service for brands that want outsourced analytics and growth support. The business generates revenue through recurring SaaS subscriptions and premium service engagements. Its customers are businesses that sell on Amazon and need better profitability visibility than standard marketplace reporting provides. Strategically, Nozzle sits at the intersection of martech, e-commerce analytics, and retail media measurement, with a narrow but commercially relevant specialism in Amazon-centric decision support.
Business model & monetisation
Nozzle monetises through recurring software subscriptions for platform access and through premium managed-service fees for outsourced analytics and growth support. Commercial packaging is based on account scope, data usage, and feature access, with separate value capture from agency-oriented multi-account workflows and higher-touch enterprise support.
- Analytics platform subscriptions
- Software Subscription
- Premium managed analytics service
- Service Fee
- Agency and aggregator multi-account deployments
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Nozzle
What is Nozzle?
Nozzle is a B2B analytics platform and managed service for Amazon brands, sellers, agencies, and aggregators.
Who uses Nozzle?
Amazon-focused consumer brands, marketplace sellers, agencies, and portfolio operators use Nozzle to measure LTV, CAC, retention, and profitability.
How does Nozzle make money?
Nozzle generates revenue from recurring SaaS subscriptions and paid managed-service engagements for outsourced analytics and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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