SelectMedia
Programmatic video monetisation platform for publishers and buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SelectMedia International LTD
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Alon Tower #2, 94 Yigal Alon St. Floor #35, Tel Aviv, Israel
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- selectmedia.asia
What SelectMedia does
SelectMedia operates a B2B adtech platform model. On the supply side, publishers integrate its software stack to monetise video and display inventory through programmatic auctions, ad serving and header bidding. On the demand side, advertisers and agencies use its tools or managed access to run video campaigns against available inventory. Value is created by improving publisher yield, packaging inventory for demand, reducing fraud and simplifying execution through an integrated platform.
Category differentiation
SelectMedia is an adtech platform for publisher monetisation and video campaign delivery, not a consumer media brand or a pure publisher. It should be distinguished from larger generalist SSPs by its focus on full-stack video monetisation, header bidding and integrated fraud controls.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SelectMedia is a private Israeli adtech company focused on programmatic video and display monetisation. Its core offer is a publisher-facing full-stack platform combining video SSP functionality, ad serving, header bidding, outstream formats and anti-fraud controls, with additional advertiser-facing tools for buying video campaigns. The company primarily serves mid-to-large digital publishers and media owners, while also supporting advertisers and agencies seeking access to video inventory. The company makes money mainly by taking a share of media spend or publisher revenue flowing through its monetisation stack, supplemented by platform-based campaign buying and associated yield optimisation value. Evidence indicates SelectMedia sold its Video & Display web publishing business to Copper6, while the rest of its operations continued, so the current business should be viewed as an active adtech platform rather than a publisher network.
Business model & monetisation
SelectMedia’s monetisation is primarily a programmatic take-rate model tied to media transacted across its SSP, video monetisation and header bidding stack. Publisher customers typically integrate the platform and share a percentage of advertising revenue or allow SelectMedia to retain a margin on cleared spend. Advertiser and agency demand monetises on CPM-based campaign spend and platform-mediated buying. Additional value capture comes from ad serving, optimisation and quality controls that help lift yield and justify margin retention.
- Publisher monetisation take-rate
- Percentage Take-Rate
- Advertiser video campaign spend
- Percentage Take-Rate
- Platform access and monetisation tooling
- Software Subscription
- Ad quality and fraud control value-add
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SelectMedia International LTD
IAB vendor record: 775
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 1,036 · selectmedia.asia
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about SelectMedia
What is SelectMedia?
SelectMedia is a private Israeli adtech company offering programmatic video and display monetisation tools, mainly for publishers and media owners.
Who uses SelectMedia?
Its main customers are mid-to-large digital publishers and media owners, with advertisers, agencies and programmatic buyers using its video buying tools as a secondary audience.
How does SelectMedia make money?
It mainly earns revenue from take-rates or revenue shares on media transacted through its monetisation stack, with additional software-related platform revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on SelectMedia
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.