SelectMedia

SelectMedia operates a B2B adtech platform model. On the supply side, publishers integrate its software stack to monetise video and display inventory through programmatic auctions, ad serving and header bidding. On the demand side, advertisers and agencies use its tools or managed access to run video campaigns against available inventory. Value is created by improving publisher yield, packaging inventory for demand, reducing fraud and simplifying execution through an integrated platform.

SelectMedia is a private Israeli adtech company focused on programmatic video and display monetisation. Its core offer is a publisher-facing full-stack platform combining video SSP functionality, ad serving, header bidding, outstream formats and anti-fraud controls, with additional advertiser-facing tools for buying video campaigns. The company primarily serves mid-to-large digital publishers and media owners, while also supporting advertisers and agencies seeking access to video inventory.

The company makes money mainly by taking a share of media spend or publisher revenue flowing through its monetisation stack, supplemented by platform-based campaign buying and associated yield optimisation value. Evidence indicates SelectMedia sold its Video & Display web publishing business to Copper6, while the rest of its operations continued, so the current business should be viewed as an active adtech platform rather than a publisher network.