SelectMedia
SelectMedia is a programmatic video monetisation platform for publishers and buyers.
Analyst Perspective
SelectMedia is a private Israeli adtech company focused on programmatic video and display monetisation. Its core offer is a publisher-facing full-stack platform combining video SSP functionality, ad serving, header bidding, outstream formats and anti-fraud controls, with additional advertiser-facing tools for buying video campaigns. The company primarily serves mid-to-large digital publishers and media owners, while also supporting advertisers and agencies seeking access to video inventory. The company makes money mainly by taking a share of media spend or publisher revenue flowing through its monetisation stack, supplemented by platform-based campaign buying and associated yield optimisation value. Evidence indicates SelectMedia sold its Video & Display web publishing business to Copper6, while the rest of its operations continued, so the current business should be viewed as an active adtech platform rather than a publisher network.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about SelectMedia
Category Differentiation
SelectMedia is an adtech platform for publisher monetisation and video campaign delivery, not a consumer media brand or a pure publisher. It should be distinguished from larger generalist SSPs by its focus on full-stack video monetisation, header bidding and integrated fraud controls.
SelectMedia: About
SelectMedia operates a B2B adtech platform model. On the supply side, publishers integrate its software stack to monetise video and display inventory through programmatic auctions, ad serving and header bidding. On the demand side, advertisers and agencies use its tools or managed access to run video campaigns against available inventory. Value is created by improving publisher yield, packaging inventory for demand, reducing fraud and simplifying execution through an integrated platform.
How SelectMedia Works & Monetises
Business model analysis and core revenue streams
SelectMedia’s monetisation is primarily a programmatic take-rate model tied to media transacted across its SSP, video monetisation and header bidding stack. Publisher customers typically integrate the platform and share a percentage of advertising revenue or allow SelectMedia to retain a margin on cleared spend. Advertiser and agency demand appears to monetise on CPM-based campaign spend and platform-mediated buying. Additional value capture comes from ad serving, optimisation and quality controls that help lift yield and justify margin retention.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (SelectMedia)
Prebid.js 11.13.0 Released
Prebid.js 11.13.0, the open-source header-bidding library, was released on 2026-05-18. The release (tag 11.13.0) includes core type and build improvements, multiple maintenance updates to adapters and modules, and two new bid adapters: haloads and Anzu SSP. Core changes add TypeScript/type definition work (debugging module types, exporting more core types, making VideoMediaType properties optional), linting on imports, and further adpod cleanup. Maintenance notes include new or updated adapters (Movingup, Attekmi, Adelerate, CriteoId, pgamdirectBidAdapter, Selectmedia), RTD module tweaks, and documentation additions. Source archives (zip and tar.gz) were published with the tag on May 18, 2026.
Read original sourceSelectMedia Company Leadership and Structure
The current version includes detailed information about the management team, including Sagi Gordon as Co-Founder & CEO, Udi Broyer as Co-Founder & CFO, and new roles such as Oran Matityahou as Chief Revenue Officer (CRO).
Read original sourceBlasto Unveils 2025 Results: New DSP and Supply Control
Blasto published its 2025 operational results detailing a shift from surface-area expansion to tighter workflow clarity, controllability and measurable supply quality. The company launched a new DSP aimed at small and mid-sized agencies to lower barriers like high minimums and complex integrations while providing access to premium supply paths. Blasto expanded embedded verification and monitoring across its stack via deeper integration with HUMAN, alongside existing ties to Pixalate and MediaTrust, to support fraud detection, app-level compliance and supply quality assessment. The firm also formalised service ownership, improved onboarding and was shortlisted for Best Customer Service at VideoWeek. Blasto plans to prioritise ecosystem connectivity and supply discipline in 2026.
Read original sourceSelectMedia: Frequently Asked Questions
What is SelectMedia?
SelectMedia is a private Israeli adtech company offering programmatic video and display monetisation tools, mainly for publishers and media owners.
Who uses SelectMedia?
Its main customers are mid-to-large digital publishers and media owners, with advertisers, agencies and programmatic buyers using its video buying tools as a secondary audience.
How does SelectMedia make money?
It mainly earns revenue from take-rates or revenue shares on media transacted through its monetisation stack, with additional software-related platform revenue.
Company Facts
- Founded
- 2012
- Headquarters
- Alon Tower #2, 94 Yigal Alon St. Floor #35, Tel Aviv, Israel
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- selectmedia.asia