Route
Route is a uK out-of-home audience measurement and trading currency provider.
Analyst Perspective
Route is a UK-based independent not-for-profit company that provides the audience measurement and inventory data used as the joint industry currency for out-of-home advertising in Great Britain. Its core products include the Route Dataset, inventory datasets, mapping and modelling systems, API-based data access, and fused audience insight products such as Route-TGI Data Fusion. The company serves advertisers, media agencies, media owners, planners, researchers and analytics teams involved in OOH and DOOH planning, trading and evaluation. Route makes money primarily through subscription-based data licensing rather than media sales. Customers pay for access to standardised audience and inventory data, with fees linked to annual OOH revenue for certain licence types. The organisation creates value by maintaining a common measurement standard across the UK OOH market, enabling campaign planning, trading, reporting and post-campaign evaluation on a shared basis.
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Key insights about Route
Category Differentiation
This is the UK out-of-home measurement body, not a logistics, navigation or delivery software company. It provides industry data and measurement infrastructure rather than selling media inventory directly.
Route: About
Route operates as an industry-funded measurement and data licensing business for the UK out-of-home market. It collects and models audience, inventory, traffic and geospatial inputs, standardises them into a common dataset, and licenses that data to market participants through subscriptions, platform access and API delivery. Because its outputs are used as a shared trading currency, Route creates value by reducing disagreement over measurement standards and giving buyers and sellers a common framework for planning and evaluating OOH campaigns.
How Route Works & Monetises
Business model analysis and core revenue streams
Route monetises mainly through subscription-based data licensing and access fees for its audience and inventory datasets. Pricing is at least partly tiered by customers’ annual OOH revenue, which makes the commercial model usage- and scale-sensitive. Additional revenue appears to come from licensed access to specialised products such as IMS, API-based access, and enhanced datasets such as TGI Data Fusion. As a not-for-profit joint industry currency, its funding model also reflects collective industry underwriting rather than pure profit maximisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Route)
Route expands team
Route has appointed Jack Towner as Data Engineer, succeeding Aidan West who has left to travel and work in Canada.
Read original sourceUber Eats launches in-app retail returns pickup
Uber launched a new Uber Eats feature (April 17, 2026) that lets customers request a courier pickup for eligible retail returns from their doorstep. The service is accessible through order history in the Uber Eats app by tapping “Return an item” and selecting “Return with a courier.” Participating retailers at launch include At Home, Best Buy, Dick’s Sporting Goods, GNC, Michael’s, Pet Food Express, Pacsun, Petco and Target. Returns must meet store policies, have a retail price above $20, and incur a courier fee calculated by driver time and distance; refunds are processed when the courier picks up the item. The rollout builds on Uber’s prior logistics efforts (Uber Connect, Uber Direct) as the company extends Uber Eats beyond food delivery into broader commerce and fulfillment services.
Read original sourceOver half of OOH reach in West Yorkshire conurbations is … people who don't live there
This finding from the latest Route data reinforces something we intuitively understand but rarely quantify. OOH is a medium built on movement. Campaigns aren’t confined to static populations; they are experienced by people travelling to work or education, for shopping, or leisure.
Read original sourceRoute: Frequently Asked Questions
What is Route?
Route is a UK not-for-profit company that provides the joint industry audience measurement currency for out-of-home advertising in Great Britain.
Who uses Route?
Its users are advertisers, media agencies, media owners, planners, researchers and analytics teams involved in OOH and DOOH planning, trading and evaluation.
How does Route make money?
It primarily earns revenue through subscription-based licensing of audience and inventory data, with some access priced according to annual OOH revenue and additional value from API and enhanced datasets.
Company Facts
- Founded
- 1996
- Headquarters
- 2nd Floor, 7-9 Charlotte Street, London W1T 1RG
- Core Segment
- Data Provider / Broker
- Company Size
- <10
- Official Link
- route.org.uk