RichPush

RichPush is a push-notification advertising network operating as a product brand within the RichAds platform. It sells performance advertising inventory to affiliate marketers, performance advertisers, media buyers and agencies through a self-serve buying interface. The offering centres on CPC-based push campaigns delivered across mobile, desktop and in-app environments, supported by campaign controls, subscriber targeting, traffic verification and optimisation tooling. The business generates revenue by aggregating publisher inventory and monetising it via advertiser spend, primarily on a CPC basis for push traffic, while retaining the spread between advertiser payments and publisher payouts. RichPush serves business customers that buy acquisition traffic rather than consumers, and its commercial proposition is built around large global reach, low entry pricing and a specialised focus on push-based performance media.