AdTech Holding

AdTech Holding operates as a multi‑product adtech and martech group that creates value by providing infrastructure and tools for digital advertising, traffic monetisation and campaign protection. It connects advertisers and affiliates with web and app inventory, offers platforms to re‑engage users via push notifications, provides contextual media buying for e‑commerce, and delivers fraud detection and performance optimisation capabilities. Value is created by increasing monetisable traffic for publishers and affiliates, improving conversion outcomes and reach for advertisers, and reducing invalid or fraudulent activity. The company scales primarily through software platforms and networks rather than bespoke services, leveraging shared data and machine learning across its portfolio to optimise campaigns and traffic quality.

AdTech Holding is a Cyprus-based holding company that builds and operates a portfolio of advertising and marketing technology platforms. Its businesses span programmatic ad delivery, push notification infrastructure, contextual in‑app media buying, traffic and app monetisation, affiliate performance marketing, and ad fraud detection, using machine learning and big‑data systems to run high‑volume advertising and optimisation workflows.

The group generates revenue by intermediating digital advertising spend and traffic flows between advertisers, affiliates and publishers, and by selling software and services that support user acquisition, engagement and fraud prevention. Its direct customers are advertisers, media buyers, affiliate marketers, app developers and website publishers, who use the platforms either to buy media, monetise traffic or protect and optimise their campaigns.