AdTech Holding

AdTech Holding operates a portfolio model in which it builds and runs several proprietary adtech products serving different points in the digital advertising value chain. Value is created by matching advertiser demand with publisher supply, routing performance traffic through CPA and Smartlink systems, improving campaign outcomes through optimisation and fraud control, and offering engagement or monetisation tooling to publishers and app businesses. The group captures revenue either as a percentage of media spend, a share of affiliate or publisher revenue, subscription or usage-based software fees, or managed service fees for hands-on growth work.

AdTech Holding is a Cyprus-based private adtech group that builds and operates a portfolio of business-facing advertising and monetisation products. Its main assets span programmatic media buying, publisher monetisation, affiliate marketing, contextual mobile advertising, push notification engagement, ad fraud prevention and mobile app growth services. The group makes money through a mix of media-spend take rates, CPA commissions, revenue share and software-style platform fees, depending on the product.

Its customers are advertisers, affiliate marketers, media buyers, publishers, website owners, app developers and ad operations teams. The flagship PropellerAds platform combines advertiser buying tools with publisher monetisation capabilities, while Zeydoo and ProPush focus on CPA and affiliate monetisation. Other products such as Remoby, Notix, AdEx and AppLabz extend the group into privacy-first mobile advertising, notification infrastructure, traffic quality protection and managed app growth services.