In-Game Monetisation & Rewarded Ads · AdTech Vendor · Private Equity, VC & Investor
AdTech Holding
Private adtech group operating performance advertising and monetisation platforms.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adtech Holding Ltd
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Zenonos Rossidi 11, 3082, Limassol, Cyprus
- Company size
- 201–500
- Market cluster / sector
- In-Game Monetisation & Rewarded Ads
- Market role
- AdTech Vendor · Private Equity, VC & Investor
- Official website
- adtechholding.com
What AdTech Holding does
AdTech Holding operates a portfolio model in which it builds and runs several proprietary adtech products serving different points in the digital advertising value chain. Value is created by matching advertiser demand with publisher supply, routing performance traffic through CPA and Smartlink systems, improving campaign outcomes through optimisation and fraud control, and offering engagement or monetisation tooling to publishers and app businesses. The group captures revenue either as a percentage of media spend, a share of affiliate or publisher revenue, subscription or usage-based software fees, or managed service fees for hands-on growth work.
Category differentiation
This is a private adtech operating group, not a generic financial holding company. It should also be distinguished from its individual product brands such as PropellerAds and Zeydoo, which are operating platforms within the group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdTech Holding is a Cyprus-based private adtech group that builds and operates a portfolio of business-facing advertising and monetisation products. Its main assets span programmatic media buying, publisher monetisation, affiliate marketing, contextual mobile advertising, push notification engagement, ad fraud prevention and mobile app growth services. The group makes money through a mix of media-spend take rates, CPA commissions, revenue share and software-style platform fees, depending on the product. Its customers are advertisers, affiliate marketers, media buyers, publishers, website owners, app developers and ad operations teams. The flagship PropellerAds platform combines advertiser buying tools with publisher monetisation capabilities, while Zeydoo and ProPush focus on CPA and affiliate monetisation. Other products such as Remoby, Notix, AdEx and AppLabz extend the group into privacy-first mobile advertising, notification infrastructure, traffic quality protection and managed app growth services.
Company news briefing
Briefing updated:
AdTech Holding has reinforced its market presence by securing Great Place To Work Certification in Cyprus for the fourth consecutive year and winning a Gold Brandon Hall Group HCM Excellence Award alongside PropellerAds. The company continues to demonstrate industry leadership through thought leadership on brand protection KPIs, cybersecurity compliance readiness under NIS2, and local community engagement initiatives.
Business model & monetisation
The group primarily monetises through performance advertising economics. PropellerAds uses campaign pricing models including CPM, CPC, SmartCPM, SmartCPC and CPA Goal, implying platform revenue linked to advertiser spend and campaign delivery. Zeydoo and ProPush monetise through CPA commissions, Smartlink routing and revenue share within affiliate ecosystems. Remoby likely earns from media spend on contextual in-app campaigns. AdEx and Notix add software-style income through self-serve access, traffic-based pricing or feature-tier subscriptions, while AppLabz contributes service revenue from managed user acquisition and app monetisation support.
- Programmatic advertising spend via PropellerAds
- Percentage Take-Rate
- CPA affiliate network commissions via Zeydoo and ProPush
- Percentage Take-Rate
- Fraud detection and notification software
- Software Subscription
- Managed mobile growth and monetisation services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Mobile app monetisation platform for advertisers, publishers, and developers.
Self-serve ad network for performance advertisers and publishers.
Mobile adtech platform for app growth and rewarded monetisation.
Programmatic media services and SDK-based publisher monetisation provider.
Performance adtech platform for app growth and monetisation.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
World Cleanup Day 2026: 300+ Volunteers, 5.3 Tonnes of Waste, and a Cleaner Lady’s Mile
Recorded impact score: 2/5
At AdTech Holding, not every event is about technology. Sometimes, it’s about getting back to basics and taking care of the place we call home. And here in Cyprus, there’s…
Four in a Row: AdTech Holding Is Great Place To Work® Certified™ Again
Recorded impact score: 3.5/5
AdTech Holding has earned Great Place To Work Certification™ in Cyprus for the fourth year in a row. The result comes from an anonymous survey of our own people, not…
Can You Measure Brand Protection? The KPIs That Actually Exist
Recorded impact score: 5/5
New research article published on AdTech Holding's blog discussing brand protection KPIs, including MTTD, enforcement success rate, and recovered revenue.
AdTech Holding Recognized with Brandon Hall Group Gold HCM Excellence Award for Excellence in Best Business Strategy
Recorded impact score: 3/5
AdTech Holding and PropellerAds have won a Gold Brandon Hall Group HCM Excellence Award 2026 for Best Business Strategy. Here is what the strategy-first program changed inside the company, and…
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Questions about AdTech Holding
What is AdTech Holding?
AdTech Holding is a Cyprus-based private group that owns and operates multiple advertising technology and performance marketing products for advertisers, publishers, affiliates and app businesses.
Who uses AdTech Holding?
Its products are used by advertisers, affiliate marketers, media buyers, publishers, website owners, app developers and ad operations teams.
How does AdTech Holding make money?
It earns through media-spend take rates, CPA commissions, revenue share, software-style platform fees and managed service fees across its product portfolio.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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