Vyadd
Performance marketing network and media buying platform for advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- VYADD LTD
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Bulgaria
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- vyadd.com
What Vyadd does
Vyadd operates a hybrid performance marketing model that combines a proprietary affiliate platform with managed campaign services. On the supply side, it recruits and manages publishers with monetisable traffic. On the demand side, it sources advertiser budgets for app promotion, lead generation and broader acquisition campaigns. Its platform infrastructure handles offer management, tracking, reporting, integrations, payouts and fraud checks, which allows the business to scale campaign execution across multiple publisher relationships and pricing models.
Category differentiation
Vyadd is a performance marketing company and affiliate network, not a consumer app or a standalone foundational ad exchange. It combines managed acquisition services with proprietary partner infrastructure for advertisers and publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
VYADD LTD is a Bulgaria-based performance marketing company operating as both a managed service provider and a technology-enabled affiliate network. It serves advertisers, app developers and publishers with lead generation, user acquisition, media buying and traffic monetisation services, supported by an in-house platform for tracking, reporting, integrations, payments and fraud prevention. Its core operating footprint is European, with Sofia presented as the primary headquarters. The company makes money by taking a margin on performance-based campaigns and affiliate network activity, using CPC, CPI, CPA and CPL pricing models, and by charging service fees tied to managed campaign execution. Its customers are businesses that need measurable customer acquisition or monetisation outcomes, particularly advertisers seeking outsourced performance marketing execution and publishers seeking to monetise in-app and mobile web traffic.
Business model & monetisation
Vyadd monetises primarily through performance-based commercial models including CPA, CPL, CPI and CPC. In its affiliate network, it captures a spread between advertiser spend and publisher payouts, functioning as a performance marketing intermediary with proprietary enablement software. In managed services such as lead generation, user acquisition and media buying, it earns campaign management and execution fees tied to budget volume, delivery outcomes or both. Automated payments and real-time reporting indicate a transactional operating model built around campaign flow and partner settlement.
- Affiliate network campaign margin
- Percentage Take-Rate
- Lead generation programmes
- Service Fee
- User acquisition campaigns
- Service Fee
- Managed media buying
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Vyadd
What is Vyadd?
Vyadd is a private performance marketing company that operates an affiliate network, media buying services and a proprietary platform for tracking, reporting, payments and fraud control.
Who uses Vyadd?
Advertisers, app developers, performance marketers and publishers use Vyadd to buy customer acquisition outcomes or monetise in-app and mobile web traffic.
How does Vyadd make money?
Vyadd makes money through performance-based campaign pricing such as CPA, CPL, CPI and CPC, plus service fees and margins between advertiser spend and publisher payouts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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