Perform[cb]
Perform[cb] is a outcome-based affiliate marketing and user acquisition platform.
Analyst Perspective
Perform[cb] is a US performance marketing company that operates an affiliate and partner-driven acquisition platform alongside managed services for mobile apps, web acquisition and pay-per-call campaigns. Its core proposition is outcome-based advertising: advertisers pay for validated results such as installs, leads, sales, engagement events or qualified inbound calls rather than for impressions or committed media budgets. The company combines a proprietary platform, partner marketplace and measurement capabilities with account management and optimisation services. Its customers are advertisers, agencies, app marketers, growth teams, affiliates and publisher partners seeking measurable acquisition and monetisation. Revenue is generated primarily by taking a margin on performance media transactions and related campaign management, with payouts aligned to CPA, CPI, CPL, CPS, CPE and pay-per-call models. The business has also expanded its vertical integration through acquisitions including Bay42 and AdCommunal while operating under Beringer Capital ownership.
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Key insights about Perform[cb]
Category Differentiation
Perform[cb] is not a traditional DSP or a pure SaaS analytics vendor. It is primarily a performance marketing network and managed acquisition platform built around outcome-based pricing and affiliate supply.
Perform[cb]: About
Perform[cb] operates a performance marketing marketplace and managed service model. It connects advertiser demand for measurable customer acquisition with affiliate and publisher supply, using proprietary optimisation, attribution integrations and account management to match traffic sources to outcome goals. Value is created by reducing advertiser risk through pay-for-results pricing while giving partners access to monetisable campaigns and operational support.
How Perform[cb] Works & Monetises
Business model analysis and core revenue streams
The company monetises through performance-based commercial models tied to verified outcomes. Advertisers are charged on CPA, CPI, CPL, CPS, CPE and pay-per-call terms, and Perform[cb] captures a margin between advertiser payments and publisher or affiliate payouts. Additional revenue is supported by managed campaign execution and partner management layered around the proprietary platform, typically without minimum media commitments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Perform[cb])
Perform[cb] Appoints Yuriy Boykiv as Executive Chairman as Company Expands Predictive Outcome Engine!
Perform[cb] appoints Yuriy Boykiv as Executive Chairman. A builder with 20+ years scaling high-growth businesses joins as the company expands its AI-powered Outcome Engine.
Read original sourcePerform[cb] Named 2024 Best Workplace in Advertising & Marketing by Fortune!
Perform[cb] is proud to be named a finalist for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List. Explore the full list of winners!
Read original sourceChanges in Company Leadership and Structure
The current version (Version B) of the Perform[cb] About Monitor page includes a detailed list of company leadership, executives, and their roles, which was not available in the previous version. Key leadership positions include Erin Cigich as CEO, Dženis Softić as CTO, and several other executives overseeing various departments. This indicates a structured leadership team focused on performance marketing.
Read original sourcePerform[cb]: Frequently Asked Questions
What is Perform[cb]?
Perform[cb] is a performance marketing company that runs an outcome-based acquisition platform and managed services for advertisers, agencies, affiliates and publishers.
Who uses Perform[cb]?
Its users include advertiser brands, agencies, app marketers, growth teams, affiliates and publisher partners seeking measurable acquisition or traffic monetisation.
How does Perform[cb] make money?
It mainly earns revenue from performance-based campaign pricing and marketplace margin, with advertisers paying for validated outcomes such as installs, leads, sales, engagement or qualified calls.
Company Facts
- Founded
- 2002
- Headquarters
- 2389 E Venice Ave, Ste 410, Venice, FL 34292
- Core Segment
- Media Arbitrator / Ad Network
- Company Size
- 50–200
- Official Link
- performcb.com