Perform[cb]
Outcome-based affiliate marketing and user acquisition platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Perform[CB] LLC
- Entity type
- COMPANY
- Founded
- 2002
- Headquarters
- 2389 E Venice Ave, Ste 410, Venice, FL 34292
- Company size
- 50–200
- Market role
- Media Arbitrator / Ad Network
- Official website
- performcb.com
What Perform[cb] does
Perform[cb] operates a performance marketing marketplace and managed service model. It connects advertiser demand for measurable customer acquisition with affiliate and publisher supply, using proprietary optimisation, attribution integrations and account management to match traffic sources to outcome goals. Value is created by reducing advertiser risk through pay-for-results pricing while giving partners access to monetisable campaigns and operational support.
Category differentiation
Perform[cb] is not a traditional DSP or a pure SaaS analytics vendor. It is primarily a performance marketing network and managed acquisition platform built around outcome-based pricing and affiliate supply.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Perform[cb] is a US performance marketing company that operates an affiliate and partner-driven acquisition platform alongside managed services for mobile apps, web acquisition and pay-per-call campaigns. Its core proposition is outcome-based advertising: advertisers pay for validated results such as installs, leads, sales, engagement events or qualified inbound calls rather than for impressions or committed media budgets. The company combines a proprietary platform, partner marketplace and measurement capabilities with account management and optimisation services. Its customers are advertisers, agencies, app marketers, growth teams, affiliates and publisher partners seeking measurable acquisition and monetisation. Revenue is generated primarily by taking a margin on performance media transactions and related campaign management, with payouts aligned to CPA, CPI, CPL, CPS, CPE and pay-per-call models. The business has also expanded its vertical integration through acquisitions including Bay42 and AdCommunal while operating under Beringer Capital ownership.
Company news briefing
Briefing updated:
Perform[cb] has appointed Yuriy Boykiv as Executive Chairman to drive the expansion of its AI-powered "Predictive Outcome Engine," focusing on scaling performance marketing capabilities. This leadership transition occurs alongside a formalisation of the executive structure under CEO Erin Cigich to support high-growth objectives. Additionally, the firm was recognised in Fortune’s 2024 Best Workplaces in Advertising & Marketing, reflecting its industry standing and organisational culture during this period of technological development.
Business model & monetisation
The company monetises through performance-based commercial models tied to verified outcomes. Advertisers are charged on CPA, CPI, CPL, CPS, CPE and pay-per-call terms, and Perform[cb] captures a margin between advertiser payments and publisher or affiliate payouts. Additional revenue is supported by managed campaign execution and partner management layered around the proprietary platform, typically without minimum media commitments.
- Outcome-based acquisition campaigns
- Media Arbitrage
- Affiliate network monetisation
- Percentage Take-Rate
- Managed campaign services
- Service Fee
- Qualified calls / pay-per-call
- Media Arbitrage
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Executive Vice President of Account Management(Executive) | Growth Mgmt | Remote | |
| Director of Account Based Marketing(Director) | Marketing | Remote | |
| Director of Network Marketing and Enablement(Director) | Marketing | Remote | |
| Vice President of Partner Development(Executive) | Partners | Remote | |
| Growth Manager - Agency(Mid-Level) | Growth Mgmt | Remote |
Explore company relationships
Questions about Perform[cb]
What is Perform[cb]?
Perform[cb] is a performance marketing company that runs an outcome-based acquisition platform and managed services for advertisers, agencies, affiliates and publishers.
Who uses Perform[cb]?
Its users include advertiser brands, agencies, app marketers, growth teams, affiliates and publisher partners seeking measurable acquisition or traffic monetisation.
How does Perform[cb] make money?
It mainly earns revenue from performance-based campaign pricing and marketplace margin, with advertisers paying for validated outcomes such as installs, leads, sales, engagement or qualified calls.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on Perform[cb]
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.