Pushground

Pushground operates a hybrid ad network and self-service buying platform. It aggregates traffic from a publisher base, packages that inventory into push-based and pop formats, and sells it to advertisers through a campaign management interface. Value is created by matching performance buyers with scalable traffic, offering automation, moderation, reporting and anti-fraud controls, while monetising the spread between advertiser bids and media supply costs.

Pushground is a Spanish advertising technology company operating a self-service ad buying platform centred on push notifications, in-page push and pop inventory. In practice, it functions as a performance-oriented advertising network that aggregates publisher supply and lets advertisers, affiliates and agencies launch campaigns, manage bids, optimise performance and monitor results through a web interface.

The company appears to make money primarily from advertiser spend on a CPC basis, keeping a margin between what buyers pay and what traffic sources or publishers receive. Its commercial positioning is built around instant campaign setup, global traffic access, premium inventory tiers and campaign optimisation tools, with particular relevance for direct-response marketers and adult advertisers that require less restrictive inventory access.