Pushground
Self-service push advertising network for performance marketers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pushground S.L.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Spain
- Company size
- <10
- Market role
- Media Arbitrator / Ad Network
- Official website
- pushground.com
What Pushground does
Pushground operates a hybrid ad network and self-service buying platform. It aggregates traffic from a publisher base, packages that inventory into push-based and pop formats, and sells it to advertisers through a campaign management interface. Value is created by matching performance buyers with scalable traffic, offering automation, moderation, reporting and anti-fraud controls, while monetising the spread between advertiser bids and media supply costs.
Category differentiation
Pushground is a push and pop advertising network for media buying, not a consumer push notification messaging tool or mobile CRM platform. It is closer to a performance ad network than to a pure enterprise SaaS notification provider.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pushground is a Spanish advertising technology company operating a self-service ad buying platform centred on push notifications, in-page push and pop inventory. In practice, it functions as a performance-oriented advertising network that aggregates publisher supply and lets advertisers, affiliates and agencies launch campaigns, manage bids, optimise performance and monitor results through a web interface. The company makes money primarily from advertiser spend on a CPC basis, keeping a margin between what buyers pay and what traffic sources or publishers receive. Its commercial positioning is built around instant campaign setup, global traffic access, premium inventory tiers and campaign optimisation tools, with particular relevance for direct-response marketers and adult advertisers that require less restrictive inventory access.
Business model & monetisation
The main monetisation mechanism is CPC-based media spend, where advertisers pay when users click. Pushground likely captures revenue through media arbitrage or take-rate economics on aggregated inventory, with higher-yield monetisation from premium traffic tiers such as Pushground Plus and specialised inventory such as adult traffic. The self-service software layer supports campaign management and optimisation, but the primary revenue driver is advertising transaction flow rather than standalone software subscriptions.
- Advertiser spend on CPC campaigns
- Media Arbitrage
- Platform take-rate on self-service ad buying
- Percentage Take-Rate
- Premium inventory tier pricing
- Percentage Take-Rate
- Specialised adult traffic campaigns
- Media Arbitrage
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Pushground
What is Pushground?
Pushground is a self-service advertising network that lets businesses buy push notification, in-page push and pop traffic for performance campaigns.
Who uses Pushground?
It is used by advertisers, affiliates, performance marketers, agencies and specialist vertical buyers such as adult advertisers.
How does Pushground make money?
It makes money primarily from CPC-based advertiser spend, likely earning margin or take-rate on aggregated publisher inventory and premium traffic tiers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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