RichAds

RichAds runs a two-sided advertising marketplace. On one side, advertisers and agencies use a self-serve platform to buy traffic, launch campaigns, and optimise towards clicks or conversions. On the other side, publishers, app developers, and Telegram mini app operators provide inventory and monetise traffic through RichAds demand. The company creates value by aggregating supply, packaging it into performance-friendly formats, adding optimisation and fraud-control tooling, and monetising the spread and fees embedded in media transactions.

RichAds is a Cyprus-based advertising technology company operating a self-serve ad network and campaign buying platform for performance marketers, affiliate marketers, agencies, app marketers, and publishers. Its core business is connecting advertiser demand with traffic supply across formats such as push, pop, native, display, video, and Telegram mini app inventory, while providing campaign management and optimisation features including target CPA, automated rules, micro bidding, and analytics.

The company makes money primarily from advertiser media spend priced on CPC and CPM models and from the margin between what advertisers pay and what publishers receive for monetised traffic. On the supply side, it offers publishers and app or mini app owners a monetisation platform with onboarding, payouts, fraud controls, and access to a global advertiser base. Based on the provided materials, RichAds operates as a hybrid of ad network, DSP-like buying interface, and publisher monetisation platform rather than as a pure software-only vendor.