Redmob
B2B adtech platform for exchange, audience data and identity activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- red mob FZCO
- Entity type
- COMPANY
- Headquarters
- FZCO IFZA Business Park, DDP, Dubai 342001, United Arab Emirates
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- redmob.io
What Redmob does
Redmob operates a B2B adtech platform model that combines exchange infrastructure with data and identity capabilities. It creates value by aggregating advertising inventory and audience intelligence into one operating layer, enabling buyers to activate campaigns and publishers to monetise inventory more effectively. The business model sits between pure SaaS and transaction-led adtech: clients use Redmob’s platform to access data, build segments, connect identifiers and execute or support programmatic trading across multiple channels.
Category differentiation
Redmob is a B2B adtech and data platform, not a consumer app or a standalone media publisher. It is best understood as a combined exchange, audience activation and identity-resolution provider rather than a pure agency or pure DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Redmob is a B2B advertising technology company operating from the United Arab Emirates under the Redmob brand. It offers a unified advertising exchange and audience data platform that connects advertisers, agencies, ad networks and publishers. Its core functions include audience segmentation, cross-device identity resolution, data activation, campaign delivery and measurement, with integrations into major DSP environments. The company generates revenue through a mix of software access, data-related commercial agreements and transaction-based fees tied to media activation or inventory monetisation. Its value proposition is the combination of supply-side exchange infrastructure with audience data and identity linkage, allowing customers to plan, target, activate and measure campaigns across web, in-app and CTV inventory.
Business model & monetisation
Redmob’s monetisation combines enterprise platform access with data monetisation and media transaction economics. Likely revenue streams include software or managed platform fees, commercial agreements for audience data use or transfer, and take rates or fees on media spend, impressions or publisher monetisation flowing through its exchange. The absence of public list pricing suggests negotiated contracts, likely structured around usage volume, integrations, campaign scale or data activation scope.
- Platform access and enterprise usage
- SaaS / software subscription or negotiated platform fee
- Media transaction fees through the exchange
- Percentage take-rate on media spend or inventory monetisation
- Audience data activation and transfer agreements
- Data monetisation or usage-based commercial agreement
- Custom integrations and enterprise setup
- Implementation or service-linked fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Redmob Digital - FZCO
IAB vendor record: 1461
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 226 · redmob.io
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Redmob
What is Redmob?
Redmob is a B2B advertising technology platform that combines ad exchange infrastructure, audience data activation and cross-device identity capabilities.
Who uses Redmob?
Its users are advertisers, agencies, programmatic media buyers, data teams, ad networks and digital publishers.
How does Redmob make money?
It appears to make money through platform fees, data-related commercial agreements and transaction fees tied to media activation or inventory monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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